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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. It’s the principle of transferred authority.

SEO 243
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Image Source 2. Image Source 3.

Trends 274
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. Note that this feature often won’t work on smaller domains.) So if you want to research “bags” but don’t want to see “purses,” you can input bags -purses. Image Source: Zyppy 5.

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How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

These keywords are easier to rank for because they have lower search volumes, fewer websites targeting them, or the top search results are occupied by websites with low domain authority. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 9) Long Tail Platinum. 1) SEMrush.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Let’s chat about long-tail keywords. Click that “Compare” button, and voila!