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Achieving a low Gmail spam rate: 3 essential steps

Martech

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. A lack of domain authentication. Double-confirm that your domain is authenticated This is a vital component to ensure a low spam rate. 10% (and never above.30%).

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The first component grades the writer or domain with the question, “Is the author an expert?”. Content marketing is the process of consistently publishing content that audiences want to consume. Other Factors in E-A-T.

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Domain-based Message Authentication, Reporting and Conformance (DMARC) helps domain owners specify which actions to take when an email fails authentication. In your inbox.

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SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site.

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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

While it’s crucial that you’re prepared to comply with Gmail and Yahoo’s guidelines, it’s also important to note that if you’re following email marketing best practices to begin with, you’re already set up for success. Set Up Domain Authentication One of the most typical types of spam is a spoofed email.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

These operators offer greater control over your search and can significantly enhance the efficiency of your research process. Use “site:” in front of the URL for the domain you want to search. Many popular publishers will actually hide their guidelines page because they’re already swamped with submissions.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? By tightening their guidelines, Google and Yahoo are stepping up efforts to safeguard their users while also pushing senders towards more responsible and effective email practices.