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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

Domain 328
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

SEO 236
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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. An effective technical SEO strategy starts with a comprehensive audit.

SEO 274
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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Why lead generation works. Lead generation companies make a lot of money. How to compete against lead generation companies and win. Play them at their own game.

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How to Check Your Website’s SEO Rankings (and Improve Them)

Top Rank Marketing

But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. There are plenty of free and easy-to-access resources out there you can use to start checking your brand’s SEO performance today. respectively. respectively.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. percent of web traffic in the U.S. Good luck to you! As of mid-2023, 45.49

Domain 65
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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 317