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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? Over 55% of websites don’t receive organic traffic because they don’t have backlinks.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. percent of web traffic in the U.S. Good luck to you! As of mid-2023, 45.49

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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. If you have a low mobile traffic score, then you have two options.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Why lead generation works. Lead generation companies make a lot of money. How to compete against lead generation companies and win. Play them at their own game.

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What is the Value of Written Content in Marketing?

Marketing Insider Group

Regardless of whether you primarily focus on onsite content, offsite content, or a combination of the two, your content is going to generate more brand awareness and name recognition. Generates Traffic There are many different ways in which content can help you generate traffic. Who is this for?

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Three Keys for Turning Web Traffic into Marketing Leads

Zoominfo

Websites are foundational to most B2B lead generation strategies. This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The difficulty in segmenting anonymous web visitors into high-value versus low-value traffic.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Relationship building and lead generation. SEO efforts in the B2B space extend beyond mere website traffic.

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