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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. I understand the apprehension, especially among creatives who fear AI encroaching on their domain. This then justifies their lack of adoption.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry.

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Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. What about performing some keyword research and picking relevant topics? If your website and domain are not authoritative for the great white keywords you’re going after, your chances of winning are low. Duh, no brainer.

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Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. Well-defined goals are often called SMART, which stands for Specific, Measurable, Attainable, Relevant, and Timely. For example, referral links are quite common in the YouTube tech review domain. Select the right channels.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. It doesn’t necessarily have to be a matter of content length (there is no proven content length formula out there, trust me) but more relevance and comprehensiveness.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Many firms track these downloads as conversions — a significant action the prospect has taken that moves them closer to a sale. Taken as a whole, your collection of content demonstrates your expertise and positions you as an authority in your domain area. Here’s how it works: 1) You select a keyword relevant to your business.

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Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. Same with the old domain – you’ll want to register it for as long as possible in order to maintain control of it for years to come.