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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43
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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40
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How to Prioritize Content Reoptimization

SmartBug Media

Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions. Traffic Potential. You only have time to reoptimize so many posts each month, so focus on the pages where there is the greatest potential for driving qualified traffic and leads.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them.

Features 165
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How to Develop a Content Marketing Strategy for Your SaaS

accelerate agency

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Those two types are called ‘head’ and ‘long tail’ keywords. Choose a selection of head and long tail keywords.

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How to Develop a Content Marketing Strategy for Your SaaS

accelerate agency

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Those two types are called ‘head’ and ‘long tail’ keywords. Choose a selection of head and long tail keywords.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”