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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) Disclosure: I was one of about 100 experiment participants recruited to conduct this experiment.) And who can blame them?

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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

It’s certainly unique (there was no trouble reserving several variants of domain names and social media accounts) and most people get right away that it conveys the idea of “being everywhere online.” Take this blog for example: “Webbiquity” clearly meets two of the three criteria. ” But no one can spell it.

Startups 239
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What are we automating in marketing and martech in 2022, and who is automating it?

chiefmartech

Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. Marketing, sales, customer service: all teams where the processes being automated revolve around the customer journey and rely heavily on the domain expertise of ops leaders embedded within those departments.

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Study Confirms Moz Has the Largest Link Data Set

Moz

The queries were evenly split across the sectors, and then used to pull results from Google for the top 100 domains. This led to the statistically significant sample size of 85,308 domains. Moz reported the most links per domain 72% of the time. Moz reported the most linking domains 60% of the time. ?

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A couple Google Webmaster Tools tips and tricks

Biznology

That said, if you happen to purchase a clever domain like Gerr.is, which is an Icelandic top-level-domain, Google doesn’t give you much of a choice. I plan to shift my primary domain from gerr.is It’s 2015 and Google still requires us to submit both our plain domain as well as our URL with a WWW subdomain.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. They tend to consolidate within their domain.

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The 2 Rules of Sponsored Content

Marketing Insider Group

Sponsored content is content written or under-written by the sponsor that runs on a publisher’s domain. Always Provide Full Disclosure: Sponsored content must fully disclose that the content is not editorial and is being paid for by the advertiser. Sponsored content should add some value to the reader.

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