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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

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80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

KoMarketing Associates

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help.

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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.

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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

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Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.