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How to Create a Privacy Policy for Your Website

sagefrog

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data. In addition, you can also include a “Do Not Track” button or link on your privacy policy page. Update Your Privacy Policy.

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CCPA: What B2B Marketers Need to Know

The Point

delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information. . provide the option to opt out of the sale of a consumer’s personal information. Review internal processes and documentation re: data breach procedures.

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How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

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The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Ownership of personal information. What is the CCPA? When does the CCPA go into effect?

Privacy 154
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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 2 : Consumers said financial information was the top type of personal data to protect.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Marketers should know the following eight rights consumers have under GDPR: Right to Information: It provides the data subject the choice to know how a business is collecting and using their personal information and the purpose behind it. Right of Access: The individual can get access to their personal data and acquire copies of it.