Lead Liaison

NOVEMBER 14, 2022

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Think about partnering with a market intelligence provider — they’ll analyze your database and identify any data issues.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Does Marketing Own the Pipeline?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SnapApp

FEBRUARY 14, 2017

In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience?

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). They are incredibly detailed and cover all the nuances of inbound content marketing. Can be instantly accessed. Worksheets.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Webbiquity

FEBRUARY 5, 2018

While these systems were useful for transforming paper and pencil data into digital depositories, they were built a little like bank vaults. Just like online data, live event data can now thrive within the same ecosystems that drive CRM, marketing automation, digital marketing and more.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Marketing Automation Services 104

Marketing Automation Services Enterprise Management Work Management Marketing Management 104

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. This is a big advantage for both marketers and buyers as it makes their job easier and gives them more control. Critical for marketing automation. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Lead Liaison

FEBRUARY 7, 2017

Format the transcription into a white paper. Place the white paper on your website as Trackable Content in your marketing automation system and gate the content. Break down the white paper into smaller blog posts. Attendance depends on the factors described in the beginning of this document. What to Expect.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Contently

OCTOBER 4, 2016

In a limited release, marketers who switched from their previous content management system to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. How exactly does it work?

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Hubspot

JANUARY 7, 2020

Put your current strategy down on paper, and review the value of every stage of your process with your leadership team. Document everything, and document it well. This is what it's like to step into a new role only to realize that over the years, your new team's processes and database have not been properly documented.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Automation Services 95

Lake One

JUNE 30, 2020

Lead Generation Content: Blog posts, white papers, case studies, and videos. This can be as easy as a shared file system, a Google Doc, or as sophisticated as creating trackable documents and leveraging marketing technology. There is an opportunity to integrate your CRM with your marketing automation software.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

SmartBug Media

FEBRUARY 21, 2019

Everything about your CRM should be documented in these guides so that a sales rep can reference them at a later date. For example, let’s say you’re a paper company in Scranton, Pennsylvania, and you’ve been bought out by a company that manufacturers printers.

CRM 82

CRM Training Paper Paid Search Agency 82

ANNUITAS

MAY 29, 2014

Document it – It is a good idea to have proof of opt-in just in case a CASL issue arises. Here are a few good data points to store for your email addresses: Type of opt-in (paper, landing page, phone call, etc.). Example of sign-up form/webpage. Date of opt-in. $1 million per violation for individuals.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

Engagio

JUNE 10, 2019

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. These include customer relationship management, marketing automation, web analytics, and advertising technology, predictive tools, etc. Are these markets growing?

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

DotDigital

APRIL 22, 2021

Ellipsis Media was founded to drive digital transformation and become the greener alternative to traditional paper-based marketing (e.g. Teaming up with Blackmores Consultancy, we began a high-level review of our existing practices and documentation and compared them to the requirements of ISO 14001.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Sharpspring

OCTOBER 27, 2021

email marketing: far from dead, this tactic boasts an incredible $42 per $1 spent. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. chat-based marketing via Messenger and WhatsApp. Pay attention to these so you know how to optimize your marketing content. Marketing Automation.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

The Point

JUNE 18, 2013

KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time. Our rules-based discovery tools surface presentations, documents, and other marketing content that speaks to the exact information need of buyers. (HS) DC) The approach that we recommend is “rules-based discovery”.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Golden Spiral

JANUARY 31, 2019

Spam is such a big issue for email marketing that companies don’t want to risk one account tainting their record for all of their future business. That’s why most reputable marketing automation companies won’t allow users to send campaigns to purchased lists—there is too much risk involved. White paper: 3-5 form fields.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Tomorrow People

APRIL 25, 2012

For example, you want your new website to help you connect better with potential customers so you offer your web visitors complementary expertise in the form of a white paper. In order to download the document, web visitors need to provide their details, giving you new prospect information to add to your database.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

SnapApp

SEPTEMBER 8, 2016

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. However, marketers and businesses do still use PDFs for some of their most important business assets – their sales and marketing materials.

Work Management 48

Work Management Lock-In Lead Ranking Lead Scoring 48

Anything Goes Marketing

APRIL 5, 2009

In addition, Michele Linn over at Savvy B2B Marketing recommends that “instead of providing an immediate download of the offer (e.g. white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. in B2B Marketing ”. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

SmartBug Media

JANUARY 17, 2020

This is probably the most important right of GDPR that affects marketers. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Email Marketing Managers and GDPR. Marketing Automation Specialists and GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Biznology

DECEMBER 21, 2011

Beyond blasting out prospecting campaigns, marketers must move toward a series of ongoing outbound messages, via multiple communications channels, to connect with multiple parties, over time. Here’s where marketing automation becomes an important resource for B-to-B marketers. It’s a different marketing world today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Exo B2B

NOVEMBER 4, 2019

If we do not know our subject and to whom it is addressed, the content generated and pushed will not be relevant, will miss its target and sometimes, will even be impertinent … Any content published, including on social networks, blogs, white papers, newsletters, etc., A good blog post takes hours if not days of research.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

ClearVoice

DECEMBER 2, 2019

After all, AI has been an important consideration in the creation of new collaboration tools, project management tools, and marketing automation tools. In the last five years, the number of martech tools on the market has exploded. Uberflip is a tool designed to help marketers do just that.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. This is obviously less work for marketers to set up, although it can be harder to understand lead flows when more than a few campaigns are in place. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

KoMarketing Associates

OCTOBER 30, 2018

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. For starters, many of us now have a documented content strategy. Marketing Automation is a Content Machine. A content marketing machine. It hasn’t gone away.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

Biznology

JUNE 25, 2014

Marketing automation distances you from your audience. While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. But what are the downsides? They look so appealing, don’t they?

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Vidyard

MAY 27, 2014

Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? If you weren’t able to attend the event yourself, don’t fret!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

markempa

MARCH 2, 2017

With that content, your sales team can call these leads and say, ‘I saw you attended our webinar last week, and we put together an executive summary and a two-page document with the main takeaways, what did you think of the event? more at How Empathy Will Grow Your Sales and Marketing Pipeline. Was it helpful?

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

thePoint

JANUARY 23, 2020

white paper, brochure, catalog, video, price sheet) with that pitch. Real-time dashboard provides visbility to number of product pitches sent, number of unique prospects receiving pitches, number of documents sent and open rate on collateral (can drill down in each specific area). Pitch Organization. Pitch Reporting.

Effectiveness 52

Effectiveness Marketing Automation Services Tools Open Rate 52

SnapApp

NOVEMBER 27, 2018

Are you still marketing like it’s 1990? For nearly thirty years, the portable document format (PDF) has served marketers well. They’ve converted countless white papers, ebooks, contracts, reports, and other documents, helping them bring leads into the sales funnel, qualify those leads, and nurture them toward conversion.

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48