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What is B2B marketing automation?

Exo B2B

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? For example: A lead downloaded my white paper: bravo: 50 points! The watchword, of course, is personalization!

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Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Not having a larger strategy/plan for how you plan to use the platform. Launching lead scoring too soon.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. white paper, webinar, etc.),

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. These include customer relationship management, marketing automation, web analytics, and advertising technology, predictive tools, etc. Are these markets growing?

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

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How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. For starters, many of us now have a documented content strategy. Marketing Automation is a Content Machine. A content marketing machine. It hasn’t gone away.