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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. As a franchisee, make sure you receive this document and familiarize yourself with it. What information is given in an FDD?

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.

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Not Retaining Clients? Why Your Invoice May be the Problem (And How to Fix It)

Webbiquity

In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Invoices are first and foremost financial documents. To enable your clients to pay you properly and on time, you need to provide them with all the tools and information necessary for doing so. Tax Information.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Important background information about the GDPR. Further, organizations must maintain documentation that lists: The personal information it collects and processes.