Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Newsletters. And you don’t have to limit yourself to just one newsletter, either. In contrast, only 8.5%

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Content Marketing Institute

APRIL 23, 2018

Another way to approach performance data tracking is to consider the most common KPIs for each type of content you create – email newsletters, website articles, social media content , etc. Having the right data at your fingertips won’t do you any good if you don’t understand what the stats are telling you or know what to do in response.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

OCTOBER 15, 2009

is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants. I love writing, not counting!

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Serpwatch ) The average cost per conversion for Google Ads is around $56.11 WPBegginer ) Google is the leader in providing the best conversion rates among all other digital marketing channels with an 8% conversion rate.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study. 9) Incorporate case studies into your newsletters. 2) Put case studies on your home page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

ConvertKit

AUGUST 19, 2021

How : Increase newsletter signups and lead magnet downloads from podcast pages. This post won’t focus on podcast metrics in a vacuum, but it still pays to have insight into stats like your number of downloads. Google Analytics lets you track what people are doing on your website , such as your sales pages.

Marketing Analytics Tools 112

Marketing Analytics Tools Work Management Business Marketing Management 112

Litmus

JANUARY 21, 2021

A problem I face is that we’ll test but then the findings won’t be documented/referenced. How do you document your tests results? JC: We document all of our test results in a shared spreadsheet that we keep in our collaboration software, Microsoft Teams. Look no further.

Webinar Metrics 55

Webinar Metrics Work Management Opt-out Statistics 55

Convince & Convert

SEPTEMBER 20, 2010

link] #socialmedia – Posted using Chat Catcher [link] cubedconsulting (Cubed Consult Twitter Comment Thought we all got it by now, but more stats about B2B and B2C use of social media in marketing, etc. power to the people ?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

DECEMBER 23, 2015

We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google. After a bit of math (and checking sites for verification), that makes the average visitor to Google search 341 times more likely to win the Powerball than to find your piece of (amazing) content. highlight to tweet).

Content 91

Content Stats Work Management Curation 91

Golden Spiral

OCTOBER 7, 2021

stat sheet. In addition, publish a master document with facts about your company including your positioning statement, core mission, value proposition, number of employees, key endorsements from happy clients, and statistics about your product’s adoption. If you create a newsletter, build your culture with it. demo video.

Webinar Metrics 62

Webinar Metrics Marketing & Strategy Peer-to-peer Demand Generation Agencies 62

Marketing Insider Group

DECEMBER 13, 2021

Here are some quick stats for any reader (we hope it’s not you) who still doesn’t think blogs are important: Companies who blog get 97% more links to their website. A content calendar is a documented schedule of all of your content with due dates. Newsletters. Mailerlite Email Newsletter Templates. Blog Articles.

Template 309

Template Planning Content Marketing Work Management 309

ClearVoice

MARCH 19, 2020

Getting organized with a content plan (this should be a complementary document piggybacking your content strategy, FYI) will allow you to be consistent with your marketing efforts and put focus on your strategy’s needs and projected outcomes. Now, how do you keep up? What is a content plan? Lead generation. Check this out.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

EveryoneSocial

MARCH 3, 2021

Here are some important stats that might surprise you or help you understand the value further. It’s a way for employees to be informed about their company and access important documents. Emails & Company Newsletters. Many companies (yours included) might have a company-wide newsletter. Document Sharing Solutions.

Advertising Channels 98

Advertising Channels Enterprise Management Work Management Paid Search Agency 98

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

AUGUST 10, 2010

You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Google, together with most search engines, consider the backlink profile of a page to determine if they are rank-worthy. Stat from @MarketingProfs and @CMIContent Click To Tweet.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

NetLine

NOVEMBER 30, 2023

They often publish valuable resources, including reports, whitepapers, and newsletters—especially in areas such as regulatory change and compliance. Starting at the most basic level, these can include email templates stored in a shared folder or documents with stats and insights to quote in conversations. Drift, Outreach).

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Convert

FEBRUARY 13, 2023

However, documented learning and data from past tests can nudge and inspire new concepts (bottom-up approach). If you ask Google about disruption, one of the explanations is: “ radical change to an existing industry or market due to technological innovation.” By John Ostrowski’s Positive Experiments newsletter , July 2022 issue.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Magisto

DECEMBER 18, 2019

Here are some ideas or perspectives that you may not have thought about before that will help you get those first words down on that previously blank Google Doc of yours. Share the newsletters that you subscribe to. Document how much time you spend on writing. Tell your story blog post ideas [1-8]. Share Your Writing Process.

Work Management 52

Work Management Marketing Management Content Blogger 52

Convert

APRIL 25, 2023

Better reporting and more intelligent insights Automating audience segmentation ‘Advanced algorithms’ that pronounce stat sig with less traffic Even in the Shopify ecosystem, there are AI apps marketed to provide speed optimization, SEO optimization, product description generation and copy recommendations, and search and navigation enhancements.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). And Google+ is. Google+ has half of their features came. from Facebook, and the ones that Google+ innovated, like.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

RebelMouse

OCTOBER 23, 2018

how to diversify their content away from platforms, including Google. With such impressive stats — 55 minutes per day using one app! Facebook: Facebook's crazy year has been well documented. But publishers are still trying to navigate exactly. 72% of Instagram users have bought a product they saw advertised on the app.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. It didn’t return some obvious strategies, so I added: What about using Google My Business and social media? I used newsletters as the first example, but there are so many more. Updated July 2023.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

FEBRUARY 17, 2023

Legal and financial documents : ChatGPT can provide general information on legal and financial topics, but it’s not equipped to write legally binding or financially accurate documents, such as contracts, tax forms or financial statements. This stat suggests that cold email still works to convert prospects.

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Anteriad

APRIL 25, 2023

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 12, 2019

For example, they offer bi-directional sync with Salesforce to keep your records up to date without double data entry: Chrome Extension: They also have a Google Chrome Extension that allows you to get your prospect’s information from sites like LinkedIn and then automatically populate them into your email campaigns. 6) Outreach. PR pitches.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

SnapApp

JUNE 2, 2017

Think Google maps but with your own design and branding. Add an interactive poll to your newsletter. Plus use it in email campaigns or newsletters. . The end result is a ready-to-go document that helps buyers persuade decision makers on a new tool, event, or solution. . Create a poll where attendees can rank speakers.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

B2B Marketing Zone Posts

AUGUST 3, 2010

This is a nice, concise document that covers all the bases I can think of. As it turns out the rumours were hugely exaggerated and far from cutting email communication altogether, the ice-cream giant had simply switched off its monthly newsletter to UK fans in favour of social media. version from six months ago can be found here.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MARCH 27, 2020

Google favors fresh content , meaning content that has been recently published or recently updated. Show Google that your content is fresh. Dive Deeper: 4 Ways to Signal to Google that You’re an Expert Content Creator. 11) Analyze Your Newsletter Performance. 2) Expand Existing Content. Add new, relevant context.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

JUNE 23, 2020

Email newsletters , which can build relationships with readers and encourage them to head back to your site. There are a lot more great success stories out there (try a quick Google search!) A successful content strategy is carefully created, documented and executed without deviation. 3) Create Your Content Strategy Document.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Optinmonster

AUGUST 27, 2023

The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. That’s why content is such a popular marketing tool.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convince & Convert

OCTOBER 14, 2015

has helped us really improve just by learning, and without spending a ton of time documenting a formal content marketing strategy. I use tools like Moz, SEMrush, and Google’s keyword planner to get us heading in the right direction at CoSchedule. Use Google Analytics to find the best time to publish for your own blog.

Traffic 159

Traffic Social Media Custom Publishing Marketing Analytics Tools 159

Single Grain

JANUARY 15, 2020

It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. Paid Ads: Run PPC ad campaigns on Google, Bing, LinkedIn and Facebook to attract prospects looking for your products or services. Learn more. ). Learn more.).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

SnapApp

JUNE 4, 2019

The support person should prepare a file with document and resource links that may be needed, in advance. Research by Google backs this up: 64 percent of C-suite staff have final sign off in B2B purchasing decisions. But Zac says, “Also, when using stats, make sure they are also visual. State your value in plain terms.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120