Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

MAY 2, 2019

percent) claimed that they do not have a documented social media strategy. Fifty-one percent assess traffic, while 48 percent gauge leads. Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. However, 19.1

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Parse.ly

APRIL 20, 2023

These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Campaigns is a feature that helps you track how your team’s distribution efforts—digital advertising, social sharing, and newsletter programs—drive traffic to your site. Campaigns is how Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Marketing Insider Group

AUGUST 5, 2020

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Document collaboration and sharing. If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Vidyard

MARCH 22, 2016

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. But videos grab attention and are often seen as easier to consume than a 15 page document. Facebook has been on the rise in video for the past year. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Unbounce

AUGUST 4, 2020

That means a lower cost per click and higher conversion rates when compared to sending traffic to a website. Microsoft Advertising Quality Score is nearly identical to Google Ads Quality Score, although they provide significantly less documentation for each of the three components. Facebook Advertising – Ad Relevance.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Trade Press Services

JANUARY 15, 2024

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Scoop.it

OCTOBER 12, 2021

A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. When you have a documented strategy, it allows you to track your progress toward your goals so that you know when you’re tracking and when you’re not. Identify new opportunities.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Marketing Insider Group

APRIL 22, 2021

This lets you streamline communication across multiple channels like Facebook Messenger, website chats, and email. This is a classic yet powerful tool for analyzing your website traffic and integrating with other tools. Startups can even apply for credits. Data and Analytics Tools for Startups. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Lead generation (or driving website traffic).

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Excelsior Research

FEBRUARY 7, 2022

Tired of posting documents and pictures and still receiving zero results? Many times, content writers face burnout by drafting content that results in no traffic. Volume: Volume of traffic determines the search intensity. Share on facebook. Why Keyword Research is necessary for your website rank? You are not alone.

Keywords 98

Keywords Research Marketing Websites SERP 98

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Link your outbound campaigns to your landing pages to drive more traffic. Connect with Grin on Facebook or Twitter.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Webbiquity

JUNE 15, 2021

Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos. QuickSprout once ran a video course on how to double website traffic in 30 days, years ago.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report? These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

EMagine B2B Blog

DECEMBER 3, 2014

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Unfortunately, misunderstandings of direct traffic make it hard for many marketers to accurately utilize their website traffic data to make meaningful insights and decisions.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). For example, consider how so much social traffic comes from mobile devices. Restrictions on social media ads and remarketing.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

LeadSquared

DECEMBER 2, 2014

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. How to increase traffic of my website and get a higher website page rank? There are a lot of things you can do to increase traffic to your website. View the Recording. Question 1. Question 2.

Traffic 52

Traffic Lead Scoring Lead Ranking Webinar Metrics 52

Martech

OCTOBER 23, 2023

However, due to Google’s higher user traffic, businesses are more inclined to update their hours on Google rather than on Bing or other search engines. Expedia’s former COO claims ad payments to Google ballooned x10 – but traffic didn’t follow (Oct. Bing takes to the stand and highlights Google’s ‘less obvious’ advantages (Sept.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

Sprout Social

FEBRUARY 24, 2022

Livestream shopping : where customers make purchases through real-time streaming via Amazon, Facebook or Instagram. Smartphone traffic continues to outpace desktops, with 55% of all web traffic coming from mobile devices. The benefits of mobile commerce are well-documented for consumers and brands alike. For consumers.

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

FunnelEnvy

MAY 29, 2023

This is typically done by taking it from the platform on which it was collected and contextualizing it into a report or similar document. This can be used for predictive recommendations about optimizing your site or app and protection from spam or bots that may be generating a high level of suspicious traffic.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). Grammarly’s free online editor allows users to edit documents in Microsoft Word or Google Docs. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than two-thirds of adults in the United States use Facebook. ( Facebook ). More than 90 percent of social media marketers use Facebook for advertising.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? If you’re struggling to convert your website traffic into sales, placing a countdown timer on your site can help you optimize your eCommerce website for higher conversion. Here’s the full Constant Contact documentation. Not using OptinMonster yet?

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Lake One

OCTOBER 15, 2020

After all, 71% of companies who exceed revenue and lead goals have documented personas. You can also use tools like Google T rends and Facebook Insights to get valuable analytics and data on what your personas are actively searching for and what they might look like demographically. Do you fully understand your B2B buyer personas?

Buyer Personas 95

Buyer Personas B2B Marketing Planning B2B 95

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Set your goals further up the funnel until you get to website traffic. Check out ? A typical funnel looks like this: Visitor ? Sales Qualified Lead

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sana Commerce

MAY 19, 2022

Here are just a few of the benefits of e-commerce analytics: Help you understand where your customers are coming from: Analytics including traffic, traffic sources, and search keywords can help you understand what is driving customers to your site. Onsite analytics. Social media analytics. E-commerce analytic tools.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. You can then export this information into a document which could be shared with their team. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Sprout Social

FEBRUARY 23, 2022

Connect your account to an appropriate Facebook Page. Even if you’re not actively promoting your business on Facebook, your Instagram Shopping must be linked to a Facebook Page. If you’ve set up a Facebook Shop , this is a similar process. The power of user-generated content for ecommerce is well-documented.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

PPC 28

PPC Facebook Ads Adwords 28