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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

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Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. Communication appears to be a big player in the success and effectiveness of content marketing within a company. Factors for Content Marketing Success.

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How Using a Document Library Can Improve Your Sales Process

Hubspot

For many organizations, figuring out how to distribute sales content is a challenge. In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation.

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How to Create Effective Thought Leadership Content

Marketing Insider Group

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. This may be because they’re used to writing technical or academic documents or in an attempt to sound more knowledgeable and intelligent.

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. However the key question is how to bridge the gap between effective content development and impactful marketing results. Content Marketing Distribution.