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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Depending on who you pick, be prepared to train your thought leaders. Publish and distribute content. Distribute it according to how it fits into your TOF goals.

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Government Divisions to Use VR for Training, Hiring, & More

readwrite

To answer the first question, you have to understand two of the most underappreciated facets of Virtual Reality: it can save organizations money and it’s relatively easy to distribute. In terms of cost savings, creating and distributing a virtual reality app is no more expensive than a traditional video. VR for Training.

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Working From Home Video Resources

Biznology

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

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Maximizing Reach Through Strategic Content Partnerships: Insights for Marketing Leaders

ClearVoice

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

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How Weber put their customers in the spotlight by scaling user-generated video

Martech

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

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Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

Data-driven attribution looks at all the interactions—including clicks and video engagements—on your Search (including Shopping), YouTube, and Display ads in Google Ads. The data-driven attribution model is now available for Search, Shopping, Display and YouTube ads. Credit is distributed using a 7-day half-life. How it works.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Information and imagery on culture, careers, training, diversity, etc., Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent). For example, IG has become a significant channel for McKinsey in distributing thought leadership. aimed at buyers and prospects.