Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

MARCH 2, 2017

Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. What trends do we see right now? MailChimp: Did You Mean?

Paid Content 60

Paid Content Brand Identity Branding Content Marketing 60

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 80

Google Lead Ranking Lead Scoring Paid Search Agency 80

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. It’s not a traditional media company… We don’t write the news that people read on the platform. Via Bloomberg.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Optinmonster

APRIL 20, 2020

Figuring out how to market an online course so people actually show up. 12 techniques for marketing your course. 3 email service providers for your email marketing strategy. It’s time to learn how to create and market an online course. In other words: You should do some market research before creating your online course.

Course 95

Course Work Management Marketing Management Class 95

Vidyard

JUNE 7, 2021

Contents 1. YouTube Audio Library 5. By putting in a little extra work upfront to find the perfect track, you can amplify your marketing videos’ reach and resonance. What’s the tone of your content, and who is the audience? Try to let Jack go. How to Pick the Best Background Music for Videos 1.1 Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

ClearVoice

APRIL 19, 2023

If you are only hiring freelancers to help with content creation , this likely isn’t an issue. The contractor does not require training or onboarding. A 1099 is similar to a W-2 in that it provides a record that an entity or person gave or paid a worker money. PayPal will distribute the appropriate forms.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

ClearVoice

APRIL 19, 2023

If you are only hiring freelancers to help with content creation , this likely isn’t an issue. The contractor does not require training or onboarding. A 1099 is similar to a W-2 in that it provides a record that an entity or person gave or paid a worker money. PayPal will distribute the appropriate forms.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Vidyard

OCTOBER 16, 2019

Here are 11 practical tips for choosing the right music for marketing videos. Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

JUNE 7, 2021

Contents 1. YouTube Audio Library 5. By putting in a little extra work upfront to find the perfect track, you can amplify your marketing videos’ reach and resonance. What’s the tone of your content, and who is the audience? Try to let Jack go. How to Pick the Best Background Music for Videos 1.1 Bedtracks 4.2

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. Contents 1. Training Your Remote Sales Team 2.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Contently

DECEMBER 7, 2021

Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and CIT Group launch their first podcasts. He also produces two award-winning shows: Cidiot , about moving from the city to the country; and Rising , conversations with marketing leaders on the way up, with Direct Agents.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation.

Paid Content 110

Paid Content Advertising Agencies Paid Social Agency Brand Identity 110

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? To have the power to affect long-term changes in global markets as you sit at your desk watching it all unfold, from your bird’s eye view, as the pieces fall neatly into place, just as you envisioned. TABLE OF CONTENTS. Tactics Are Not the Same as a Market Strategy.

Paid Content 89

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 89

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Buffer

MAY 13, 2019

Maybe YouTube? We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. Maybe Reddit? Podcasting.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Video distribution is much easier if you get organized first.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

TrustRadius Marketing

JANUARY 10, 2023

When you’re ready to get started with your mobile app development project, you’ll want to make sure you consider all angles of development and distribution. Speaking of the app store, whether it’s in the Apple App store or Google Play store, you will need to license and distribute your app. How Does Mobile App Development Work?

Pricing 98

Pricing Price Enterprise Management Work Management 98

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Contents 1. Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

NOVEMBER 7, 2022

Both offer an easy-to-use system to create and share course content, accept payments, and even promote your courses under your branding. Thankfully there are plenty of wholesale coffee and tea manufacturers that would love for you to distribute their products through your store. Image Source. billion in 2020 and is expected to grow 5.9%

eCommerce 16

eCommerce Business Best Practices Godaddy 16

TrustRadius Marketing

JANUARY 26, 2023

You won’t find any open-source commercial app service providers because hosting and distribution are included in the subscription. They have every right to control or modify your content. Keep in mind your media like videos, text, and images are your responsibility. Several will even be open-source.

CMS Development 98

CMS Development Small Business Marketing Enterprise Management Work Management 98

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

KoMarketing Associates

OCTOBER 6, 2014

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Areas of Distribution.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93