Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). This free video resource includes ad delivery, best practices, and metrics. HubSpot Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Heinz Marketing

DECEMBER 21, 2023

Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it. One of our clients was experiencing this very issue. They needed to create something new and go from there.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Vision Edge Marketing

APRIL 5, 2022

Continually evaluate the effect of individual content pieces and their distribution with measures. Developing valuable and customer-centric content requires time, resources, expertise, and revision. However, even the most well-crafted content can go unseen and underutilized if it isn’t distributed across multiple channels. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

BenchmarkONE

OCTOBER 16, 2019

Whether you take his online course or visit the Wizard of Ads in person, his teachings will redefine the way you present your business to the public. Jeb Blount is one of the best-known names in the industry, and between his podcast and blog, he offers an endless supply of excellent resources on his website for free.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Biznology

MAY 27, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Stunted Awareness 13% Distributed Experimentation 31% Strategic Alignment 44% Responsive Investment 13% Sustained Vitality 0%. What level of Digital Transformation is your Company?

Digital Transformation 138

Digital Transformation Webinar Metrics Consulting Work Management 138

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The cream of the crop when it comes to video resources (especially free ones). This free video resource includes ad delivery, best practices, and metrics. Sessions last 45 minutes each.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. Organic vs. paid distribution. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Content’s ROI is harder to track by itself.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

AUGUST 15, 2023

Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Distribution. Increased engagement.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Increasing Competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Unlocks the potential of new technologies: The rise of Generative AI (GenAI) presents exciting possibilities for content creation and marketing.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

JANUARY 18, 2021

6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. Organize reports, analytics, resources, goals, and persona information in a shared location.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. Quick Takeaways: A content marketing agency provides expertise, objectivity, resources, and saves you time. When your audience views you as a reliable resource, they’re more likely to value you and spread the word about your offerings.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Biznology

AUGUST 2, 2021

Sales is one of the many levers that marketing pulls—along with other levers like product, distribution, advertising, promotions and everything else—to achieve their goals. Marketing’s job is to make the sales function—that highly constrained and valuable resource—more productive. Sales owns the P&L. To provide leverage.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends 2.2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

NOVEMBER 22, 2021

The report showed 83 percent of businesses that considered their marketing efforts to be successful use collaboration and workflow tools to improve how they work with distributed teams. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Biznology

MARCH 30, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Biznology

MARCH 9, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Story angles.

Press 130

Press Personalization Brand Identity Branding 130

Top Rank Marketing

JANUARY 31, 2024

And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media. It serves as the foundation upon which you establish yourself as a trusted resource and thought leader in your industry. But content alone is not enough.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Exo B2B

JANUARY 30, 2024

Today, AI presents itself as a new technological frontier, particularly in terms of transforming business practices. Productivity, financing, marketing, logistics, business processes and human resources management. It improves resource allocation, enables economies of scale and increases the competitiveness of companies in general.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Contently

DECEMBER 13, 2022

You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources. This means knowing your customer and presenting them (not your company) as the “hero” of your narrative. Prioritize content promotion and distribution. event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. Promote efficient use of existing digital resources. Present a consistent brand image.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content4Demand

SEPTEMBER 18, 2018

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek , a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). .

Advertising Agencies 40

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 40

Marketing Insider Group

AUGUST 26, 2020

If you don’t have the resources in-house to create your content, you’ll need to outsource to a content marketing agency. If you plan to distribute your content through email subscriptions as well as on your company’s blog (and we recommend you do), you’ll need to include your email provider’s costs as well. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 80

Social Media Template Work Management Marketing Management 80

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Be strategic with your time, energy and resources. Developing new, long-term strategies, plans and policies for remote work and distributed workforce s.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

MARCH 12, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Lead Ranking 104

Lead Ranking Webinar Metrics Lead Scoring Consulting 104

Vidyard

JUNE 8, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends 2.2.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Televerde

SEPTEMBER 28, 2020

Marketing and sales must work together to develop information and resources that improve the sales process. Marketing might not communicate their available resources to the sales team. Creates clarity – information from various departments is streamlined and presented in a clear, consistent way. The Role of Content Marketing.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 103

Social Media Work Management Marketing Management Media 103