Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy.

Social Media 125

Social Media Personalization Media Work Management 125

Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Animated Content Animated content is another fun way to engage online audiences.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 52

Social Media Template Work Management Marketing Management 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Today, pretty much everyone uses social media – not just Millennials. From Facebook to LinkedIn, every generation is socially active.

Social Media 183

Social Media SEO Media B2B 183

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Why is customer engagement significant for online businesses? Online businesses don’t have the real-world presence of physical businesses.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. The network effect is a phenomenon whereby the value of a network-based product or service — in this case, social media platforms and an employee advocacy platform — increases as more people use it or participate in it.

Social Media 98

Social Media Effectiveness Media Work Management 98

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Of that audience, 2.7

Ethics 121

Ethics Social Media Trends Copyright 121

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. For instance, these two platforms have large communities of online gamers. This also enabled them to share user-generated content from social media at the same time. Starbucks’ in-store augmented reality experience.

Social Media 114

Social Media Paid Search Agency Social Marketing Effectiveness 114

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. The messenger apps are increasingly used for engaging in direct online communication. Social media trends.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. What is a viral video? But what for?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board?

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. This represents a 10 per cent growth from the previous year.

Social Media 98

Social Media Advertisements Advertising Trends 98

Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. There should be a balance of what employees talk about and share online. They should also understand the best practices for engaging in social media. Quite simply, it’s the north star to which you’ll align your employees when they tell their own stories online.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . The post How To Start An Online Course pt.2

Course 52

Course Distribution Peer-to-peer Education 52

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? With the proliferation of online content channels available today, it's never been easier to find an audience for your content.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules. Blog posts account for 12.8%

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors.

Course 52

Course Distribution Peer-to-peer Education 52

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. It can happen on any social media network today, even the Pinterest channel. Guest post by Lisa Sicard.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Content Standard

FEBRUARY 27, 2019

Social media. Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Building an ‘Always on Brand’ Presence on Social. The latest digital arena where marketers are investing time and budgets?

Social Media 76

Social Media Budget Programs Service Tools 76

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111