SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? With this strategy, you can, for example, see how a blog post or a social media campaign impacted sales or which campaign drove the most revenue. . When it comes to HubSpot, they support two types of multi-touch attribution reports: . Why is Hubspot Renowned for attribution reporting.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. They want to buy in-store, via a company site, from third-party platforms, and even on social media. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is.

Distribution 66

Distribution Optimization Marketing & Strategy Work Management 66

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. The same old content promotion tactics don’t work anymore.

Social Media 167

Social Media Promotion Media Content 167

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. Not strictly martech, but interesting.

Amazon 116

Amazon Ideal Customer Profiles User-Generated Content Outreach 116

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. This isn’t a cost distribution. Or even a scale of usage distribution. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody.

Trends 100

Trends Aggregators Long Tail Marketing Startups 100

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Keywordinsights.ai for trending keywords in search.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Marketing Insider Group

JUNE 19, 2023

Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Here, you’ll determine the content quantity, frequency , topic distribution, and quality.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. Example #4: AI-enabled regulatory compliance on social media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

FEBRUARY 12, 2020

Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization. A media mix looks at these numbers and how they contribute holistically to a campaign. Media Mix Optimization.

Media 89

Media Lead Ranking Branding Brand Identity 89

Zoominfo

SEPTEMBER 16, 2020

Most of the time, people find your brand through your website or social media. your blog should live on your website, whereas your social media can play around with different forms of content. Distributing style guides provides people with a standard for all brand communications. Developing A Channel Strategy.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Zoominfo

JUNE 30, 2019

Influencer Types: Media: An ongoing, always-on relationship with top media stakeholders. Salesforce: New Media Genius. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. Hubspot: A Guide to Practicing What You Preach.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Contently

MARCH 11, 2020

HubSpot does a nice job emphasizing this process in its eight-step case study guide. And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. But go out of your way to distribute it as well. Don’t do this! It’s a quick way to lose trust and future revenue.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Distribution. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” billion by 2023.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. Choose Channels Carefully, Distribute Delicately.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Launch Marketing

SEPTEMBER 7, 2022

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Ideation Tool: Hubspot Blog Topic Generator. Hubspot Blog Topic Generator is a content ideation tool that generates blog topic ideas based on keywords. Content Scheduling Tool: Hootsuite.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Porch Group Media

JUNE 9, 2022

Like texting and social media, email is an integral part of modern-day communication. – HubSpot 85% of users check their emails on a mobile phone. – HubSpot 35% of marketers send their customers 3-5 emails per week. – HubSpot 50% of consumers prefer communicating with brands via email. – eMarketer.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Only B2B

NOVEMBER 30, 2020

Cold calling Seminars Ad flyers Commercials Media buys Emails. Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. HUBSPOT – THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT . HubSpot is the major player in tackling content marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

SmartBug Media

DECEMBER 5, 2023

Use Multiple Distribution Channels Diversification is key, whether you’re looking at approaching your marketing strategy as a whole or incorporating diversification into your channel marketing suppliers. Invest in Marketing Automation Implementing marketing automation tools (such as HubSpot) saves you both time and money.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. It’s ideal for distributed processing of massive datasets, often used with Hadoop (an open-source framework that implements MapReduce.) The better the view, the sharp[er] the bird.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Hubspot

SEPTEMBER 14, 2018

adults (68%) get their news on social media, even if rarely. Since then, the company has implemented a number of changes to curb the creation of fake accounts that often distribute this inauthentic information, and has uncovered at least two similar misinformation campaigns. Heck, I still get my news from social media," Dick admits.

Social Media 77

Social Media Media Facebook Distribution 77

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? HubSpot has a good beginner’s guide you can access here. Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Martech

DECEMBER 26, 2023

Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader. Many are family businesses, who still do what they’ve always done,” says Lindsay Young, founder of 3 Aspens Media, which advises distributors in industrial categories like electronics and construction.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Parse.ly

AUGUST 3, 2023

In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. account manager.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52