ClearVoice

MARCH 14, 2024

Take, for example, the movie John Carter. The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions. 7 Father’s Day Promotion Ideas (+ Tools). Let’s get started!

Promotion 69

Promotion Landing Pages Template eCommerce 69

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. The rule of thumb for publishers on Reddit is participation over promotion. What does Reddit define as “promotional” content? But in 2016, one of ours did.

Branding 157

Branding Brand Identity Distribution Rules 157

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral.

Ad Exchange 146

Ad Exchange Intent Signal Viral Marketing Distribution 146

Optinmonster

DECEMBER 21, 2023

We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Apple’s product launches are another example of a brilliant pre-launch strategy. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. What Is a Pre-Launch Marketing Strategy?

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

MKT1

FEBRUARY 27, 2023

The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. Examples include network effects, category creation, and regulations—and 6 more below. Built-in marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. The rule of thumb for publishers on Reddit is participation over promotion. What does Reddit define as “promotional” content? But in 2016, one of ours did.

Branding 110

Branding Brand Identity Distribution Rules 110

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Also, if you create entertaining and unique content, your videos have a high potential to go viral. Promote products: The best thing about TikTok marketing is it doesn’t feel like marketing. Let’s get started.

Effectiveness 127

Effectiveness Business Advertising Agencies Viral Marketing 127

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. Yes, especially if you use emails to send promotional offers. Some of this is deliberate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Let your customer dictate the purpose and direction of your personalization strategy.

Social Media 119

Social Media Personalization Media Work Management 119

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Sprout Social

MAY 8, 2023

Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent.

Copyright 106

Copyright Social Media Media Guidelines 106

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Buzz Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

MARCH 9, 2023

We also included examples from brands to inspire your strategy. In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. This aims to promote brand awareness and increase sales. What is corporate communications?

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. How can offering incentives help in promoting my product?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. Take California Closets , for example. One recent example of a brand side-stepping a silly product with humorous content is Steak-umm launching a rebirth on Twitter.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Lessons From a Viral Smash. Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Inspiring brand examples of content marketing success. Of course, performance should never be left to chance.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Hubspot

JANUARY 5, 2021

Short-Form Video Example: Chipotle. This is a great example of how you can leverage user-generated content in your strategy. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Short-Form Video Example: Sierra Nicole. See the example below. It’s budget-friendly.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Outgrow

FEBRUARY 23, 2023

Let’s check out an example to understand this better. Types of Travel Quizzes The example we discussed above is just one type of travel quiz. Let’s check out another example by Outgrow. Let’s check out an example! This Hotel Chatbot by Outgrow is the perfect example of a travel chatbot. Sounds fun, right?

Outgrow 52

Outgrow Conversion Click Rate Interactive Marketing 52

Hubspot

APRIL 6, 2021

This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Shareable content is also easy to digest – there's a reason why the most viral videos are typically from TikTok and Instagram Reels. Promote your Facebook Page everywhere. Offer a coupon.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Outgrow

OCTOBER 7, 2021

One of the examples we can think of is BioLite Energy’s blog. Through their blog, they subtly promote their products and at the same time strike a conversation with the reader. #7 8 Distribute Press Releases and Create a Press Kit. As there are plenty of free directories available where you can distribute your press releases.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. There are three types of ads you can buy: text ads, image ads, and promoted answers. Promoted answers appear alongside regular answers, but with higher placement. Quora Ads have two big advantages for B2B marketers.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Contently

JUNE 21, 2016

Most of the press treated this as a good thing for media companies, which could now promote native ads to their sizable Facebook audiences. They improve the Facebook experience by ensuring that users know when a publisher shares a piece of branded content, and they give brands a way to pay to promote posts they might not have previously.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. With that math, we can ballpark the amount of content and promotion I’ll need. 120 native social/visual posts, each promoted on three social networks. So how the heck are we going to make 10,000 conversions by June?

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Content Marketing Institute

SEPTEMBER 26, 2018

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples).

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 76

eCommerce Branding Brand Identity Advertising Agencies 76

Brandpoint

SEPTEMBER 16, 2019

For example, if well-known sites are sharing your content, this helps build your brand credibility. On the other hand, it can also happen internally, through a company executive or leader, for example. Brandpoint creates high-quality editorial videos that are then distributed to prestigious news sites for placement.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. Distribution is absolutely critical. Was distribution a key focus in your strategy from the get-go?

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

LeadSquared

APRIL 13, 2021

Try to incorporate your brand colors, logo, or tagline in your promotional videos as they strengthen the brand image. If a video introduces a change in branding (change of logo or festive branding), make sure that it is cross-promoted across multiple platforms. Also, look at the viral video marketing ideas: 8.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

ConvertKit

NOVEMBER 9, 2020

When a discount is only available for a short period— a closed-cart product launch , for example, or a Black Friday or Cyber Monday deal—prospects know that if they don’t buy before the discount expires, they’ll miss out on saving some money. Discount codes are easy to distribute, and both methods help drive urgency and push customers to buy.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Kapost

APRIL 15, 2016

One example to follow is Dollar Shave Club. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels.

Planning 74

Planning Marketing & Strategy Marketing Strategy Video Marketing 74

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

NetLine

JULY 2, 2020

All they’re looking for is the best approach to promote and sell without being insensitive. Let’s take Senior Directors, for example. The form in which this value is presented is less important than sharing and distributing it with your target buyer. In 2019, they were the fastest to consume content requested.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94