Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Building alerts that drive action in a continuous cycle with automation at the core. and it never gets old!

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Zoominfo

SEPTEMBER 16, 2020

Distributing style guides provides people with a standard for all brand communications. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Examples Of Great B2B Branding. Ensuring Data Quality. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Content Marketing Institute

JANUARY 31, 2018

For example, during PNR’s 211-episode run, Joe estimates the podcast generated approximately $500,000 in direct revenue for CMI via sponsorship support. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you elaborate on this or give an example? Absolutely.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Increasing Competition. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Onalytica B2B

NOVEMBER 7, 2017

I predict that social will become a staple for the remainder of businesses that missed the boat and failed to promptly recognize the vast opportunity this amazing channel presents. Speaking of meaningful content, Storytelling is a component of Personal Branding that mustn’t be omitted. WHICH DIGITAL MARKETING INFLUENCERS INFLUENCE YOU?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. Where to increase your content spend.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Those spotlights can be extremely practical, with the presentation of a resource along with a video example of someone using it on a customer call.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Inspiring brand examples of content marketing success. Online presentations: 24Slides. Build a Content Brand.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Hubspot

DECEMBER 23, 2019

Storytelling Visually, Not Verbally. For instance, Reolink's Argus Security Camera offers a simple, yet effective example of a video that worked with no dialogue. It's a perfect example of communicating a product's value with a combination of text and movement, without needing to rely on any narration or verbal explanation.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Brandpoint

JUNE 9, 2021

Read More: 10 Examples of Controlled Media ] Best practices are to incorporate a brand one to three times in a release, including the URL. For example, if you were reading about how to treat a migraine, would you want to hear from a marketing exec or a nurse associated with the brand? Light branding is best.

Media 122

Media PR Paid Search Agency Distribution 122

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. But not just any video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Live-streams/presentations. A strong example of personalized success is AFP Habitat’s video pension statements. The key to using a sales/conversion-focused video is presenting it in the right context.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Your presentation is only as good as your audience. Every piece factors into the presentation and odds of making the sale. 3. Create and distribute personalized follow-up content.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. A great example of an artfully crafted story landscape is from outdoor-clothing brand Patagonia. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Seismic

DECEMBER 10, 2020

2020 was a year that presented challenges for people and businesses alike. When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team. The best marketing organizations are agile. For us, that’s where adaptability became critical.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. Content is king but distribution is really in charge. What’s your favorite example of innovative digital marketing? I have two example of great digital marketing that come to mind immediately. And the best storyteller wins. And I disagree.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Contently

APRIL 26, 2020

Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. If you keep it to a tight 30, you’ll present your strongest material and keep the audience wanting more when it’s time to send a follow-up email.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Vidyard

MARCH 4, 2020

For example, showing how to use software, setting up a new device, or explaining a complex topic. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. Of course, don’t rule out good old fashioned presentations. Get the List.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Kaon

JULY 23, 2018

For example, interactive applications can provide a vehicle for deeper sales conversations, which uncover prospects’ hidden needs and how the product or service in question can meet those needs. For example, Baker Hughes, a GE Company, wanted to change the way it was selling , moving from product seller to value storyteller.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

KoMarketing Associates

SEPTEMBER 1, 2015

I’ve seen both of these guys present before and they bring knowledge and personality to the panel. Featuring Eric Werner of Home Depot and Geoff Colon of Microsoft, this session will feature some really cool examples of how companies are combining their search and social efforts. Plus it’s a great topic.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Hubspot

OCTOBER 8, 2013

Unfortunately, the posts you read are often missing one crucial tip: You''ve got to strategically distribute your content. Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Oh, and don''t forget to tweet about it, too." So let''s get to it!

Promotion 28

Promotion Storytelling Distribution Template 28

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. For example, marketers can now automatically send an email triggered by a customer’s action, such as visiting a website or abandoning their shopping cart. For email specifically, this means less clutter, neat presentation and simple navigation. Content Marketing Institute ).

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Contently

APRIL 19, 2021

Take Lysol’s “ #HealthyHabits6Step ” trend, for example. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format. You want your audience to know your brand as clearly as possible.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. Give us a real-life example.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Vidyard

SEPTEMBER 3, 2019

For example, on first listen, the 2 Dope Queens podcast sounds like two friends chatting about current issues with cool interviewees, but Phoebe Robinson and Jessica Williams are actually highly experienced comedians with backgrounds in feminist theory. Other examples of the in-studio format are The Joe Rogan Experience and The Morning Toast.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

SEPTEMBER 3, 2019

For example, on first listen, the 2 Dope Queens podcast sounds like two friends chatting about current issues with cool interviewees, but Phoebe Robinson and Jessica Williams are actually highly experienced comedians with backgrounds in feminist theory. Who will host the podcast? How will you format each episode?

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Example : One of the widely known theme-based campaigns is Moz’s #WhiteboardFriday series. Over 10 million posts have been shared under the hashtag so far. Image Source: Starbucks.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. Each aspect of the research process presents different challenges. 5) Present research findings in a co-branded webinar.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

JANUARY 5, 2021

Short-Form Video Example: Chipotle. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Example: Sierra Nicole. See the example below. Short-Form Video Example: Soy Yo Candle. Without using up too many resources, brands can publish videos that evoke emotion.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

MARCH 26, 2019

As Lewin put it: “Storytelling is data with a soul.” Yes, that is our own @giusec quoting himself during his presentation. For example, how you localize depends on the maturity of your content program and the size of your company. The divide between journalism and marketing is exaggerated.

Content 132

Content Lead Ranking Work Management Storytelling 132