Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples PR Trigger Marketing 79

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. When possible, align your social impact storytelling with a product.

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Storytelling Trends Ethics Content 211

Heinz Marketing

SEPTEMBER 14, 2023

Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. Check out the podcast I linked above, as they give great examples of how companies have done this.

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Storytelling Buy Lead Ranking Work Management 108

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

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Storytelling Buyer Personas Case Studies Case Study 110

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

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Creativity Work Management B2B Marketing Marketing Management 173

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

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Tips Paid Search Agency Marketing Management High Quality Lead 96

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Storytelling Content Marketing Brand Identity Branding 59

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. Take Spotify, for example. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Social Media Social Marketing Examples Planning 126

Biznology

MAY 13, 2019

The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers. Storytelling describes a journey and is ideal for meaningful change. They call this “neuro-coupling.”

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Storytelling Brand Identity Branding Ethics 123

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

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Storytelling Examples Best Practices B2B Thought Leadership 100

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Contently

OCTOBER 11, 2019

To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. This is a great example of building a microsite around a cause. Look no further than this Flu Dashboard , a detailed and useful example of interactive content.

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Creativity Examples Content Marketing Planning 134

Hubspot

APRIL 26, 2017

Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Let’s take a look at a few examples from the ebook: Interactive Content Examples from Real Brands. 1) The Wall Street Journal.

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Storytelling Interactive Marketing Top of Funnel Examples 78

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Storytelling Advertisements Advertising Practices 52

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. We collaborated with a telemedicine client, for example, to create a video that explains how a telemedicine situation would unfold from the time a stroke patient enters the emergency department until treatment is provided.

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Storytelling B2B Marketing B2B Case Study 66

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. These stories hit the more vulnerable, emotional spots in watchers, which Genesys calls “The Human Touch”.

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Creativity B2B Marketing Examples Work Management 130

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

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Social Media ROI Media Cross-Selling 103

Stevens & Tate

SEPTEMBER 24, 2020

Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. What is digital storytelling? The following are a few tips that will help make your digital storytelling efforts more effective: Align Yourself With Your Audience. That’s not what your goal should be.

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Storytelling Small Business Marketing Opinions Promotion 52

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

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Storytelling Video Marketing Banner Ads Banners 100

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

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Tagging Amazon Storytelling Conference 120

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Storytelling Brand Identity Branding Budget Programs 120

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

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Promotion Examples Landing Pages Click Rate 141

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

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Storytelling Analysis Paid Search Agency B2B Marketing 100

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

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Tips Marketing Proposals Peer-to-peer Case Studies 97

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

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Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Think about how you want to present your brand to your audience and how you want to use each of your social media channels. Cultivate Connection with Your Audience through Storytelling.

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Social Media Personalization Media Brand Identity 343

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. For example, Variety ’s ‘Power of Women’ is our pinnacle event garnering the most media attention.

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Storytelling CMO Advertising Agencies Custom Publishing 85

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. For good B2B examples, go here. What’s working?

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