RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward. Event Time.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. Events come in fourth at 41%. Videos come second at 84%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

JUNE 7, 2023

Those who won’t are about to be left behind due to the convergence of several major events happening simultaneously. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Consider this your wake-up call. But it doesn’t stop there.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Biznology

JANUARY 31, 2020

Word order matches on-screen events. ? Distribution. ? Uploaded to YouTube + other platforms. ? Conversational and low-key, not high-pressure sales-y. ? Minimal audio-only information. ? Narrator selection by audition. ? Background music not distracting. Thumbnail image selected or created. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. How will you distribute content? How do you decide what your content will focus on?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Ledger Bennett

MARCH 12, 2020

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

JANUARY 4, 2022

And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Martech

NOVEMBER 11, 2022

Defined as marketing focused on creating and distributing online content (i.e., YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Convert

APRIL 7, 2021

Live Streaming Events Have Become Standard Protocol. As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. At Uscreen, we saw a huge increase of 300% in the number of live events between March to August 2020. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. For example, its YouTube channel doesn’t just post any videos. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

KoMarketing Associates

APRIL 11, 2017

In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., There are so many different channels for video distribution and a good video strategy will take advantage of multiple platforms. We recommend no more than 90 seconds for a top-of-funnel video.”. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Vidyard

MAY 5, 2017

For example, if you run an enterprise B2B software company, you might want to break video content down as it supports different business functions, such as “Product”, “HR”, “Corporate Events”, “Internal Communications”, “Sales”, “Support”, etc.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

KoMarketing Associates

AUGUST 26, 2020

Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SmartBug Media

SEPTEMBER 8, 2021

Biggin recommends making sure a recording of your video is accessible via the internet, so those who may not be in the same time zone or have other obligations during your live event can still choose to watch the content at a later date and on their own time. What is my budget for this video, including distribution and ad placement?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. And guess what? “ Most analyses ignore the impact of caching.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy. You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. You know YouTube’s important. YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” The emphasis is on creating a cost-effective approach where distribution is controlled, reducing expenses while ensuring unfettered reach.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Contently

OCTOBER 14, 2020

The trailer lived online, and we distributed news items on blogs with ads that looked and sounded like TV advertising, teasing a premiere date coming soon. Mish, a colleague in corporate marketing, noted that YouTube had recently given the agency a custom brand channel, but nobody knew what to do with it.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Anyword

JULY 12, 2021

Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising. Trapica claims that they can “cut campaign handling time by half.” Trapica claims that they can “cut campaign handling time by half.”

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Contently

APRIL 19, 2021

One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. On their main website, they do just that by presenting current events in a factual, clean and serious format. washingtonpost Everyone say bye to Madhulika, a legend ?

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. You know YouTube’s important. YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Other formats that work well for live streams are exclusive, behind-the-scenes access to events and Q&A sessions between hosts and guests. update on Twitter. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Oktopost

APRIL 21, 2020

Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand. For example, let’s look at live events, field events and ABM/target account marketing strategies. Empathy has been key to staying connected.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Content Standard

DECEMBER 5, 2018

And—more importantly—how do you distribute it strategically? Before diving in headfirst, take the time to document an actual strategy, including how you plan to produce the videos and secure approvals, and where you will distribute your video content. Your video distribution strategy should align with your overall goals.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 6. Download the template 7. Get the templates 16.

Social Media 94

Social Media Template Work Management Marketing Management 94

Vidyard

MARCH 23, 2021

Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81