Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Detailed and heavily researched buyer personas. The good news is that most of you have one.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Content Marketing Institute

NOVEMBER 1, 2017

Observation: Compared with 33% of the sophisticated/matures, only 10% of those in the young/first steps phase have a documented content marketing strategy (32% have a verbal strategy and 47% plan to have a strategy within 12 months; 11% have no plans to develop a strategy within 12 months). . cmicontent Click To Tweet. ask yourself why.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. Stay true to the documented strategy. Click To Tweet.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The key difference in Russell’s exercise is to prioritize your reason(s) for creating and distributing the content, which includes identifying your top audience and its most relevant need.

Research 103

Research Content Marketing Planning Work Management 103

Content Marketing Institute

JANUARY 16, 2018

Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. If you have a documented strategy, revisit it often. LisaBeets Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Are technology marketers moving away from creating content for the buyer’s journey? That dropped to 50% in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. Are they doing a more efficient job distributing content?”. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

AccuData

JUNE 28, 2020

For you have various forms ( “Kinds”) full and distribute standard BAfoG for your college towards the sensible. Some evidence and documents needed for the applying. So, you have to submit all information with all necessary documents. The post Researching in Germany - Land of Suggestions.

Research 40

Research Dwell Comparison Education 40

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences. The answer?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. For example, Moz and SEMrush leverage AI to automate content optimization and keyword research. Content distribution automation. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Tom Pick has done the research for you.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. You need it in order to ask better business questions that will not only improve sales and marketing alignment but increase overall ROI.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Salesforce Marketing Cloud

JANUARY 23, 2024

Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. Find out how in Salesforce’s latest State of Service report.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Tomorrow People

JANUARY 8, 2021

Distribution: How do you deliver your product or solution once a customer makes a purchase? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 7. Get the template 23.

Social Media 65

Social Media Template Work Management Marketing Management 65

DivvyHQ

JANUARY 23, 2019

This year’s survey was the first to include a question asking B2C marketers whether they do or do not use paid methods to distribute content. Sponsored content on social media and search engine marketing/pay-per-click are the two favorite distribution methods, by a decent margin. Turns out nearly seven of every 10 B2C marketers do.

Planning 49

Planning Content Marketing Allocation Research 49

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Vidyard

MARCH 5, 2021

And that’s why we’ve built this guide to help you in your research efforts. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ClickDimensions

MARCH 16, 2023

How to Create a User Persona Choose Your Approach Conduct your User Research Analyze Your Research Utilize Your User Personas Why Do You Need a User Persona? Marketers usually put together these theoretical characters for data-based research and they can be very effective in helping you identify your key target audiences.

Work Management 95

Work Management Marketing Management Ad Building Customer Satisfaction 95

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 132

Marketing AI Enterprise Management Paid Search Agency Work Management 132

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Rev

JULY 5, 2023

Strong GTM strategies also include a combination of market research, product positioning and pricing, and orchestrated plans across marketing, sales and customer service. You’ll do this by talking to customers, conducting research and keeping a pulse on your market. Now, let’s drive into the components you need for your strategy.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

ClearVoice

APRIL 27, 2022

The reality is that if you’re planning to have a formal distribution like Amazon or Kindle, you will need to have an ISBN, or the distribution platform will reserve one for you. If the distribution channel secures an ISBN for your ebook on your behalf, that essentially means that they own the ISBN instead of you.

Copyright 97

Copyright Business Amazon Distribution 97

Brandpoint

NOVEMBER 15, 2021

Use distribution and thought leadership methods to boost your corporate communications. Distributing interviews and getting news coverage about your social good efforts are easy ways to share your activities internally and externally. How to Prepare Start researching ways to collect zero-party data. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. Before you can expand your nurturing efforts, you need to be sure you really know your audience—and that takes research and conversation. What are their wants and needs? What are their pain points?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Competitive analysis involves researching major competitor products, sales, and marketing tactics. Distribution. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Heinz Marketing

NOVEMBER 8, 2023

From lack of communication between sales and marketing, delays to schedule interviews with team members, and not prioritizing timely feedback on documents being developed to ensure our work aligned with and supported desired outcomes. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Lake One

OCTOBER 17, 2023

A thoughtful, well-researched podcast is undoubtedly more work than many marketing alternatives, but there are reasons why companies are putting in the effort: Brand credibility: No matter how well-established a brand is, there’s still a lot to be said for boosting its profile in an ever-changing modern world. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. As a good source of qualitative data, these surveys can inform the “why” aspect of your customer persona research. Additionally, personas can help to enhance SEO strategy.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. writers, designers, video production) was the most popular (47%), followed by content promotion/distribution (23%), content marketing measurement (11%) and content marketing strategy (9%).

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116