Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. Having a Strategy Doesn’t Always Mean Your Content Marketing Is Effective. Just because you have a strategy, it doesn’t mean it’s effective. What Makes a Content Strategy Effective? Image: CMI. It’s not static.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Document your workflow. Effective workflows can only make your content production that much stronger.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Having a written (or documented) content marketing strategy makes it easier to succeed. Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. For content marketing to be truly effective, it needs to be backed by strategy and resources. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Content Marketing Institute

SEPTEMBER 3, 2018

A good schedule to start with is measuring marketing effectiveness on a monthly basis. Then, create a spreadsheet that documents and tracks the following: Your marketing goals. The key performance indicators (KPIs) you’ll use to measure the marketing effectiveness of your content. How to track basic KPIs. Click to enlarge.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.

Social Media 65

Social Media Media Communities FAQ 65

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences. The answer?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Seismic

MARCH 5, 2024

How can we leverage data effectively to enhance the experience for our stakeholders and customers? From content creation to distribution, we collaborate with customers on how to leverage Seismic to enhance their production workflows, reduce time to market, and maintain compliance.

Automation 105

Automation Personalization Allocation Marketing Management 105

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. Channel data: What marketing channels are the most effective in attracting and engaging customers.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. Distribute the plan to everyone on your team so everyone knows what’s happening at every stage. Document your process and identify your last-mile steps. Most importantly, don’t wait for mistakes to happen.

Email Marketing 119

Email Marketing Planning Work Management Paid Search Agency 119

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Crafts well-structured and effective workflows to produce everything efficiently. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

KoMarketing Associates

NOVEMBER 7, 2019

They should ensure they have the right technologies in place that can help them produce, manage, distribute, and measure their content-related efforts efficiently and accurately.”. Are they doing a more efficient job distributing content?”. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

PureB2B

JANUARY 14, 2019

If you want to strengthen your B2B marketing strategies , then here are the main areas you should look into for an effective ABM strategy that drives highly-profitable conversions. The post Key Focus Areas for Effective ABM appeared first on PureB2B. 5 Key Focus Areas for Successful ABM. Target account definition.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Whenever you use generative AI, you’re effectively rolling the dice on the output. The introduction and safe use of AI is the ultimate goal. Build executive alignment.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Work Management 113

PureB2B

JANUARY 14, 2019

If you want to strengthen your B2B marketing strategies, then here are the main areas you should look into for an effective ABM strategy that drives highly-profitable conversions. The post Key Focus Areas for Effective ABM appeared first on DemandScience. 5 Key Focus Areas for Successful ABM. Target Account Definition.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Making the right martech choices can help your team expand its capabilities, collaborate more effectively, and operate more efficiently.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Vision Edge Marketing

OCTOBER 13, 2020

Document what the website changes are intended to achieve in quantifiable terms. Another preliminary step is clarifying, developing and documenting the personas you’re hoping to engage. Document specifically how you will measure the success of these tactics. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Zoominfo

JULY 25, 2022

Oftentimes, remote-first companies do not have a central office, but employees still work together online as fully distributed teams. Better Documentation Building synchronized communication systems for distributed teams lead to more thought-out processes that can overcome silos within your organization.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. As a bonus, UGC can be more cost-effective than traditional advertising.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Rev

JULY 5, 2023

Not only does it help you effectively communicate your value proposition and product offering, but it also helps bring customers closer to you. It outlines how a business will make its products/services from concept to reality and create an effective path to market, fully ready for launch. You shouldn’t ignore it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

MARCH 2, 2021

As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels. That’s a missed opportunity.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

DivvyHQ

JUNE 12, 2017

In our research, we discovered that the most effective marketers meet daily, weekly, or monthly, depending on the complexity of their content programs. Consider the following: 62% of those that report being extremely or somewhat effective meet weekly, or monthly. Habit #6: Document a Process. Wondering what to include?

Effectiveness 41

Effectiveness Content Planning Tactics 41

Valasys

APRIL 8, 2024

API management tools play a role in this by offering developer functionalities like thorough documentation, SDKs (Software Development Kits), and sandbox environments. Cost-effectiveness Utilizing API management tools can result in cost savings for businesses.

API 40

API Software Allocation Analytics 40

The Marketing Blender

DECEMBER 27, 2023

People are Complex, Your Marketing Should be Too Understanding the complexity of your audience is key to effective marketing. It’s not just about a value proposition or a tagline – it’s about distributing consistent messaging across diverse personalities, expertise levels, and organizational hierarchies.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Heinz Marketing

NOVEMBER 8, 2023

Even though the term SALES and MARKETING is frequently referenced, the concept of alignment should involve the organization as a whole to allow harmonious integration and coordination of various elements across teams to ensure all parts of the organization work together effectively to achieve goals and objectives.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 7.

Social Media 79

Social Media Template Work Management Marketing Management 79

Marketing Insider Group

AUGUST 25, 2020

However, it’s nearly impossible for unwritten rules to effectively act as a team’s “North Star.”. Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. The team charter is a living document. Image from [link].

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Launch Marketing

APRIL 19, 2023

Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing. Any documentation of clear quantitative results will go a long way with prospects and credibility. Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Circle Studio

OCTOBER 26, 2017

The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. Most companies have a content marketing strategy, but only a third have it documented. Among activities that are outsourced, content creation (e.g.,

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires. Feeling bamboozled by marketing tactics, channels, and buzzwords? Check out ? Let’s recap.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Lake One

JUNE 18, 2020

A solid, collaborative strategy can create more effective sales teams and stronger marketing programs. It involves the creation, distribution, and use of marketing collateral and content within the sales process. What information is necessary for sales to have in order for them to do their job more effectively?

B2B Sales 52

B2B Sales Top of Funnel Effectiveness Marketing & Strategy 52