Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 74

Landing Pages Twitter Optimization Template 74

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 57

Twitter Display Social Media Custom Publishing 57

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Optinmonster

MAY 2, 2024

In this post, I’m going to show you how to drive website traffic to Facebook Messenger using ‘m.me’ link so you can engage with your site visitors instantly. You can use OptinMonster ’s functionalities to create a popup on your site that drives traffic to Facebook Messenger. Setting up display rules can help you do that.

Facebook 76

Facebook Paid Search Agency Business Click Rate 76

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. OnSite Follow Ups® : Display fresh campaigns to returning visitors to avoid “popup fatigue.” Let’s get started. Offer an Exclusive Discount to Moms.

Promotion 96

Promotion Budget Programs Tools Landing Pages 96

KoMarketing Associates

AUGUST 30, 2018

To help, we’re highlighting three of the tools we use regularly to create blog topics that engage target audiences, improve content visibility, and make the B2B content writing process efficient and effective. Specifically, the Topic Research Tool. In short, they need to develop more targeted and data-driven blog topics.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. Best SEO Audit Tools. An SEO audit is the perfect place to start.

Traffic 72

Traffic SEO Long Tail Marketing Lead Scoring 72

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . According to WebFX, the average conversion rate for Google Ads is 75%.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. They use some of the best lead generation tools to mine a stream of qualified leads. But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Best Lead Generation Tools for 2021. #1

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. Guest post by Yulia Lapynina. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Marketing Insider Group

SEPTEMBER 16, 2020

With the right strategy, LinkedIn Stories can be an awesome tool for engaging and tracking your most loyal audience. Like other platforms, you’ll find Stories displayed in bubbles across the top of the app feed. Each Story displays for 24 hours before vanishing. Is your content delivering the traffic and engagement you need?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Displayed for searches that have local intent (i.e. [x Similar to the Local Pack, displayed for searches that have local intent.

SERP 295

SERP Features Google Top of Funnel 295

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Tools for Writing. This tool allows you to collect and share your thoughts/ideas across devices regardless of the location they’re in. Tools for Editing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. That’s where OptinMonster comes in: OptinMonster is the world’s #1 lead generation tool that makes it easy to promote your St. That’s why, today, we’re going to share 5 St. Patrick’s Day offers.

Tools 87

Tools Work Management Marketing Management Paid Search Agency 87

Optinmonster

FEBRUARY 18, 2024

See a couple more review management tools in #5. Display Your Reviews on Your Website As you can see from the Beardbrand image above, they include their reviews on their website too. You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon.

Work Management 67

Work Management Marketing Management eCommerce Ideal Customer Profiles 67

SocialPilot

APRIL 15, 2024

If posting too many updates on multiple social media networks seems an ordeal, use an automated social marketing and scheduling tool like Socialpilot. You should then measure the outcome of both strategies, like how much traffic does the marketing campaign drive back to your website. Both the approaches are fine.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Optinmonster

FEBRUARY 5, 2020

Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ? If your marketing strategy involves posting on social media, then you can use various social media marketing tools to pre-plan and batch your posts all at once. Why Use Marketing Automation Tools?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Optinmonster

JANUARY 29, 2021

Are you looking for the best push notification tools to connect with your visitors? For push notifications to work, you need to use a tool that helps you send well-crafted messages at the ideal time. In this article, we’ve listed our pick of the best push notification tools for WordPress. Why Use Web Push Notifications.

Tools 58

Tools Best Practices SMS Paid Search Agency 58

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Convert that traffic into email subscribers. Let’s dive right in!

Tools 67

Tools Lead Scoring Lead Ranking Blogger 67

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. GPT-3 is now the underlying language model for dozens of technology tools. Display expertise.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Optinmonster

NOVEMBER 5, 2020

Social media is one of the biggest tools for companies to grow. It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales. Fortunately, there are tons of tools to help you do this. Let’s dive in! Smash Balloon.

Social Media 106

Social Media Media Best Practices Display 106

Stevens & Tate

JULY 31, 2023

Twitter loses almost half of advertising revenue since Elon Musk takeover. Since Elon Musk’s $44bn acquisition of Twitter in October, the platform has faced a substantial 50% drop in advertising revenue. While many believed it wouldn’t affect organic traffic, some thought it could be positive. Read more here.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses. Image Source. Reviews.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

SmartBug Media

MAY 6, 2020

Display Ads. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Let us know @smartbugmedia on Twitter and Instagram.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. X (formerly Twitter) users have a 5.2 49% of users rely on recommendations from influencers on Twitter. Businesses are averaging $6.50

Statistics 65

Statistics Brand Identity Branding Peer-to-peer 65

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69