Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

seo.co

MAY 11, 2022

In other words, when users search for keywords and phrases related to criminal defense, they’re given a list of websites they can choose to visit. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

Go Beyond SEO

APRIL 4, 2024

By optimizing your website and content for relevant keywords, you can ensure that your company appears at the top of search engine results, increasing your chances of being discovered by potential clients. Optimizing your website and content for relevant keywords is crucial for improving your search engine ranking.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

seo.co

SEPTEMBER 13, 2021

Unlike PPC, where you can lose out to competitors if they bid higher for particular keywords, SEO allows you to hold your position longer than ads. In addition, bidding for keywords can be costly, so SEO is cheaper than paid listings in most cases. SEO also gives you more coverage than paid ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. An SEO report isn’t meant to display data that doesn’t provide value. Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another. Broken links. Number of lost links.

SEO 105

SEO Template SERP Keywords 105

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Referral traffic, generated by people clicking links on offsite sources that lead them to your site. For example, do you want to avoid competition by targeting local keywords, or compete on a national level?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. Number of Entity Keywords Used.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

seo.co

FEBRUARY 15, 2021

It helps display your website to searchers from different countries, even if they speak other languages. Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. More sophisticated methods of discounting links. Let’s start there…. How Search Is Evolving.

SEO 121

SEO Ad Frequency Content Keywords 121

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. Users refuse to scroll further looking for best-suited results but only click links placed from 1st to 5th positions. These special results appear as a row linking to Google image search.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

KoMarketing Associates

SEPTEMBER 14, 2017

It needs to be clearly displayed on your website, typically in the footer. If you take a closer look at the websites that rank on the first page of a Baidu SERP, you will find almost every site has an ICP license. Keyword research should guide your SEO and content marketing efforts. Build Links. Use META Data.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Links and anchor text.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). It displays an easy, digestible format for marketers to view the main metrics at the top with additional features to dive deeper into the analytics.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

seo.co

JANUARY 18, 2021

. + 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Irrelevant keywords. + Keyword stuffing. + Internal link over-optimization. + Links are easy to get.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Bitly may be best known as a free link shortener, but its features do more than just save space.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

seo.co

SEPTEMBER 29, 2022

As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. With white label SEO platforms, you can track and order content for campaigns, practice link building , and benefit from various SEO link building tools.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Salesforce Marketing Cloud

OCTOBER 20, 2021

A few that are the most important include the page’s content , targeting the right keywords , and backlinks. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Backlinks : These are links from other websites to yours.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. Anchor text is the clickable text of a link. It’s where the text of a link actually displays the URL you’ll be taken to if you click it. . It can also sometimes be in bold or underlined.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Google has various and deeply complex algorithms to decide which content gets displayed and in which order. Those are called keywords, and we’ll look at those in the content optimization section of this guide. Technical SEO.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. Source: [link]. So if your answer to the target keyword is much longer, don’t count on it as position zero candidate. . Source: [link]. Why Aim for Position Zero?

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Brightedge

JANUARY 4, 2023

One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. Local keyword and content optimization. Internal linking and dedicated localized sitemaps. This will show you all the keywords and pages that they rank for. Subdomains.

SEO 59

SEO Domain Lead Scoring Lead Ranking 59

seo.co

MAY 10, 2021

With white label SEO platforms, you can track and order content for campaigns, practice link building, and benefit from various SEO services. The services it offers for white label SEO include: Broken link service. Links on enterprise media. Link building. Keyword rank tracker. Keyword grouper.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Adobe Experience Cloud Blog

JULY 18, 2017

Veterans of the early days will tell you horror stories about keyword density and link farms. Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results.

SEO 134

SEO Allocation Lead Scoring Lead Ranking 134

seo.co

JULY 10, 2023

Hypertext Markup Language (HMTL) is the standard markup language for any materials that are designed to be displayed in web browsers. In other words, it’s a system of scripting and tagging that makes it easier for websites to be interpreted and displayed by web browsers. Links or anchors (<a>).

Lead Scoring 45

Lead Scoring Lead Ranking SEO Tagging 45

Moz

OCTOBER 18, 2020

Link building. A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Optimizing internal linking structure on the business website. Build local links. Joy Hawkins : Legal Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. How can my company optimize our website to rank higher in SERPs ? What are the most effective link building strategies?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Yo, can we get a link?” We never did large-scale outreach to build links.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. There’s a full toolkit of on-page SEO optimization tools, schema markup, search appearance settings, link assistant, and more. Your website could sit on: [link]. Screaming Frog.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Optinmonster

APRIL 12, 2024

You need your web pages to rank highly when users search for relevant keywords. That’s the traffic you get when visitors click a link in search results to get to your site. Backlinks : Links from other websites that lead to your website. Impressions are the number of times your link was seen.

Paid Content 93

Paid Content Lead Ranking SEO Lead Scoring 93

EMagine B2B Blog

JANUARY 30, 2018

One of the most viewed aspects of a page within a SERP is its description, which many tend to neglect after their site has gone live. Once again, your page description is not considered for ranking—so, you technically don’t need to be as keyword friendly. So, what does this mean for your current site?

Paid Content 58

Paid Content SEO Lead Scoring Lead Ranking 58

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. So if you’re trying to rank for the biggest, baddest keywords to rank for – forget it. Organic traffic relies heavily on keyword formulas. That’s harsh but true. Of course not.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Moz

MAY 17, 2020

As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. When CTRs used to be higher, I went after the big keywords.

Case Studies 73

Case Studies Case Study Studies SEO 73

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79