Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

ClearVoice

FEBRUARY 12, 2021

Both of these techniques still exist, and some marketers will always contend that certain old-school tactics are regaining ground , but the reality is, digital and social media changed the direct marketing game completely, across all categories. Direct-to-consumer marketing channels. Direct mail.

Ad brokers 59

Ad brokers Merchandising SEM SMS 59

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. They did move from direct mail to email, but those are pretty much the same thing. Industry vendors who support them will thrive.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Zoominfo

DECEMBER 19, 2018

The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

JANUARY 10, 2013

With that in mind, I asked my social media connections “what are the best marketing conferences?”. The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below. 20 Best Marketing Conferences 2013.

Conference 100

Conference Planning Best Practices Forrester 100

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Zoominfo

OCTOBER 5, 2021

Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Go take a look!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Direct Response Coach

FEBRUARY 13, 2012

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Social Media 100

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hinge Marketing

SEPTEMBER 1, 2015

Marketing is a Science—Treat it That Way. And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise. Marketing is now driven less by beliefs and subjective judgments and more by empirical observations of human behavior.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Biznology

AUGUST 2, 2010

Web sites yielded e-Commerce which begat search marketing that morphed into social media. Three university professors went Avi one better in a Wall Street Journal article, calling for the creation of a new role, marketing technopologist. If you understood Facebook and then Twitter, now you need to know Foursquare.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 15, 2010

Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010. The Feds come down on deceptive online marketing practices. Offer monetization and virtual goods platforms, as well as social games providers clean up their act. Altimetergroup.com. Over to you.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Sharpspring

JANUARY 21, 2020

Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. Promote Your Newsletter Online. Use social media to promote your newsletter. Carefully Craft Your Content.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

Sharpspring

JANUARY 21, 2020

Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. Promote Your Newsletter Online. Use social media to promote your newsletter. Carefully Craft Your Content.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

EMagine B2B Blog

FEBRUARY 27, 2018

Permission Marketing. Business to Business Direct Marketing. I love social media. Who’s merely a social media “expert” whose only success has come from writing about this stuff, not actually doing an ounce of it … ever? Marketing should be 10% time spent in conference rooms and 90% doing.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And that goes for unstructured data, too.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 2, 2010

By contrast, most digital marketing contacts are initiated by the prospects themselves in response to an advertisement or social media message. Certainly digital marketers can select their advertising audiences, but this resembles traditional media buying more than an outbound direct marketing campaign.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Ambal's Amusings

NOVEMBER 12, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). The High-Tech Direct Marketing Handbook – Howard J.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 6, 2006

A podcast version of the show is available via iTunes or the host website RSSRay.com. A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. The use of highly targeted Direct Marketing will steadily increase in 2011. The most successful direct programs will find the perfect balance of integrating online media and traditional offline elements to reach their target audiences.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120