ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 85

Trends Advertising Agencies Paid Search Agency Top of Funnel 85

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. All these digital features have now come to out-of-home.”

Advertising Agencies 125

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 125

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

SmartBug Media

DECEMBER 3, 2019

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? First, Some History. According to Peter F.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. His time at LinkedIn was epic. Episode Summary.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Rev

JANUARY 10, 2018

Sales and marketing have come a long way. As glamorized by the hit TV show Mad Men , marketers at ad agencies spent their time coming up with catchy slogans and colorful images to draw the attention of drivers on the highway passing by billboards or housewives flipping through magazines.

Marketing AI 60

Marketing AI Top of Funnel Paid Search Agency Advertising Agencies 60

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? YouTube, for instance, has 1.3B

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

The ABM Agency

APRIL 2, 2021

Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. .

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. You can see that gradual shift all over digital media. YouTube creators even started posting longer videos to increase time metrics favored by the platform’s algorithm. Time is money.

Top of Funnel 166

Top of Funnel Lead Scoring Lead Ranking Dwell 166

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video helps marketers add personality while educating prospects in more engaging and memorable ways.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Televerde

NOVEMBER 14, 2019

Just like how Netflix’s magical mystery algorithm predicts all your future favorite shows, the tools and tech that personalize in B2B marketing allow you to cater content and messaging to meet your prospects where they’re at in the buyer’s journey. This is the holy grail of marketing, old and new. More consistency across channels.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

Bluetext

JANUARY 17, 2023

Our digital marketing, website & UX design, and messaging strategist thought we’d tag along with this trend and create our list of things we’re excited to see grow in 2023, and not afraid to leave behind in 2022. AI Assistance. Fading OUT > Trending IN . Tedious Copywriting . Twitter Trail Off.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Top of Funnel Privacy 26

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Digilant

DECEMBER 22, 2020

People will see an ad for your product while watching a Youtube video, go to the store, see it in-person, price compare on their phone while still in-store shopping, decide not to purchase it in person, go home and buy the product online. Gone are the days of solely browsing in-store for products. Social Media . Paid Search.

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

ClickZ

JULY 28, 2020

The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. Shape of the global digital landscape. Did you know? Did you know?

Paid Content 80

Paid Content Advertisements Advertising Mobile Advertising 80

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. It’s like having a digital billboard on the virtual highway of search results, always ready to capture the attention of those who need what you offer.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. It’s like having a digital billboard on the virtual highway of search results, always ready to capture the attention of those who need what you offer.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video helps marketers add personality while educating prospects in more engaging and memorable ways.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. How much does SEO cost? Cost-effective.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More cross-channel marketing. More advertisers will start using Bing PPC. And it’s getting a lot easier.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40