Schubert B2B

MAY 26, 2023

Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B. What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Repetitive tasks, such as sending emails, scheduling posts, and keying in information, can eat up a lot of time. Market Smarter. Marketing is at the core of business success. Embrace AI.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Martech

DECEMBER 29, 2023

Despite the impressive numbers, these stats don’t necessarily spell out long-term success. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run?

Top of Funnel 96

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 96

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Finding the right information is tricky. It’s like something magic happens in January—et voilà, the market is forever changed. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. Telemarketing is a time-tested marketing medium that delivers diverse functions. In this scenario, you allow your buyers to control the time and place (channel) of the engagement and the exchange of information – choosing to do it or not.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. To get the most out of your digital ads, invest in retargeting —which allows you to follow website visitors from website to website with content they’ve expressed interest in. You’re creating a hole in your marketing funnel.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. Follow our timeline whether you plan to launch physical products, digital products ( like courses or ebook ), or services. The stats don’t lie —your email list is your business’s most valuable asset with an ROI of $35 for every $1 spent.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. Relevant content for each marketing channel.

Personalization 78

Personalization SMS Advertising Funnels Digital Marketing Funnels 78

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. At the same time, they’ll need to find ways to stand out from their competition in the saturated digital space.

Social Media 119

Social Media Social Marketing Campaigns Planning 119

Sprout Social

MAY 19, 2021

Your social media profiles are an extension of your digital storefront. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. For more information on how to improve email deliverability, check out our Email Deliverability Guide.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. What information sources do they trust to aid their decision? Our sample includes 250 senior leaders working in marketing, located across the USA and the UK. How marketing technology buyers plan their budget.

Work Management 98

Work Management Marketing Management Research Allocation 98

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. Digital display ads: These ads display on websites throughout the Internet based on your interests and website visit history. You're creating a hole in your marketing funnel. Here’s some food for thought.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. One of the biggest obstacles marketing teams face when trying to align with sales is centered around the quality and quantity of the leads. As digital marketing has evolved, so has the need for improved data. Use Intent Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! Emphasis on brand, product marketing, communications, and marketing operations. Saksham Sharda: Hi, everyone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

SmartBug Media

OCTOBER 19, 2020

The goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale. In fact, companies automating conversational marketing witness a 10 percent increase in revenue after a 6-9 month period. What Is Conversational Marketing?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Conversion Paid Search Agency 111

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Hubspot

JULY 6, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Hubspot

JULY 21, 2020

Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth," a blog post from WhatsApp explains. Like Facebook Pay , WhatsApp users will have to enter their MasterCard or Visa information in the settings area of their profile. Image Source.

Features 96

Features Top of Funnel Work Management Marketing Management 96

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.”.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Leadspace

OCTOBER 9, 2019

B2B marketers continue to ignore this fact (to their own detriment). The information you gather from their activities can be used to learn their behaviors and even anticipate future actions and desires. Stats show that every dollar you invest in improving customer experience yields a $3 return on investment.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48