KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. This involves both general email communication and special follow-ups by the event sales team. Sales Team Follow-up.

Lead Scoring 300

Lead Scoring Lead Ranking Tips Leads 300

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Repetitive tasks, such as sending emails, scheduling posts, and keying in information, can eat up a lot of time. Market Smarter. Marketing is at the core of business success.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . On average, our clients experience a 300% increase in their marketing ROI.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

DiscoverOrg

APRIL 17, 2019

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. Why do those stats matter? That’s it.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. However, today, I’ll simplify three tactics further. Rethink Your Sales and Marketing Funnel.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Schubert B2B

MAY 26, 2023

Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B. What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. 61% of B2B marketers name generating high-quality leads as their biggest challenge. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. 61% of B2B marketers name generating high-quality leads as their biggest challenge. They are bottom-funnel leads.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. To get the most out of your digital ads, invest in retargeting —which allows you to follow website visitors from website to website with content they’ve expressed interest in. You’re creating a hole in your marketing funnel.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Hubspot

JULY 21, 2020

According to the brand, the WhatsApp payments tool will allow payments to be accepted by brands with WhatsApp Business pages for a 3.99% processing fee. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth," a blog post from WhatsApp explains. Image Source.

Features 96

Features Top of Funnel Work Management Marketing Management 96

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. What information sources do they trust to aid their decision? Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

Sprout Social

MAY 19, 2021

And great conversations can have a positive impact on sales. Your social media profiles are an extension of your digital storefront. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Social media is conversational by nature.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. At the same time, they’ll need to find ways to stand out from their competition in the saturated digital space.

Social Media 123

Social Media Social Marketing Campaigns Planning 123

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. A solid launch process for a new product starts early. Enter our product launch timeline. Philip Miller.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Paid Search Agency 110

Paid Search Agency Advertising Agencies Planning Top of Funnel 110

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice. Telemarketing is a time-tested marketing medium that delivers diverse functions. Lead Generation Stats. Did you know?

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. This may be why we see these two measurements typically competing neck and neck as one of the primary goals for content marketing.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. Digital display ads: These ads display on websites throughout the Internet based on your interests and website visit history. You're creating a hole in your marketing funnel. Here’s some food for thought.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Hubspot

JULY 6, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. Those are tactics.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. Book formatting and rights management through Amazon’s Kindle services can cause headaches. Plus, digital rights management (DRM) can pigeonhole compatible devices. Typically, you earn more per sale when you sell ebooks on your website.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Webbiquity

AUGUST 30, 2023

Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage. What is the customer lifecycle?

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254