Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Pick your poison (distribution strategy). Now that you're ready to begin recording your video, decide where your content will be distributed.

SEO 85

SEO Top of Funnel SERP Content 85

Outgrow

SEPTEMBER 12, 2022

However, the kind of techniques required to do that may vary depending on different factors like the product or service you’re offering, your target market, the latest trends, etc. Outgrow created a free tools page for marketers to explore ways they can improve their demand generation strategy. . Especially if it’s useful.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 197

eCommerce Tactics Budget Programs Work Management 197

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Blogging and Inbound Marketing.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Here's what they said. In the U.S. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Can it be outsourced?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Can it be outsourced?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. – YouTube. Corona-proof activity.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. marketing Click To Tweet. What is a content agency?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Outbrain

MAY 4, 2022

That’s why marketers place lead generation as their top priority and goal. It may be a gentle push asking them to subscribe to your email list, or another tactic. In 2022, there are several design trends and tactics for landing pages that can help you get ahead of the competition. Leverage landing pages & email automation.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. We’ve done the legwork to create this list of 15 content promotion tactics you can use in 2023. Let’s break down each tactic with examples and best practices. Create a distribution pipeline for social media.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Defining your goals will help you choose the platforms and ad types that are best suited for your marketing needs. The ones you focus on should depend on your business type and other marketing strategies. Drive sales.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. This includes all content placement that marketers have control over. However, it can seem like a puzzle when you’re deciding where to start.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. Digital Stories Demand Meaning.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! Why a product-led funnel is easier to build than a community-led go to market . Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing .

Paid Content 52

Paid Content Communities Work Management Product 52

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Information distribution?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. This post dives into video marketing and explains why professionally produced, well-scripted videos have such a high success rate.

Video Marketing 309

Video Marketing Product Generation Lead Scoring 309

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” For our discussions, we’ll focus on digital content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing?

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Consumers are much savvier at picking out sales pitches and inauthentic copy in the digital age than they were 10 years ago.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. This process includes strategies like inbound marketing, advertising, email marketing and other marketing efforts to build brand awareness among potential buyers. So, how do you go about doing that?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Today, he focuses on teaching you more about the SaaS marketing strategies he sees work best time and time again. .  14 Minute Read. SaaS Growth ??

Case Studies 59

Case Studies Case Study Studies Marketing & Strategy 59

Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. 7 Social Media Marketing Trends You Can't Ignore in 2020. Book My Free Marketing Consultation. Click To Tweet.

Social Media 120

Social Media Trends Social Marketing Media 120

Whale Pages

MARCH 4, 2020

SaaS Content Marketing | Strategy + Examples. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. insert any marketing or growth related search here).

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Sprout Social

OCTOBER 26, 2021

The job market is shifting. As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Creating YouTube videos that showcase your company values and culture. Tap into the right platforms.

Resource Management 107

Resource Management Work Management Social Media Peer-to-peer 107