Martech

OCTOBER 6, 2022

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. ski and Islam did acknowledge mistakes in Shell’s Welcome implementation, like trying to onboard teams without looking at the collaborative connections; in effect, perpetuating siloes. He also has access to continuous support at Optimizely.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Digital Experience Platform 86

E-Spirit

NOVEMBER 1, 2018

For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market with competitively priced products.

Digital Experience Platform 56

Digital Experience Platform Differentiation Distribution Pricing 56

Brandpoint

NOVEMBER 9, 2021

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

ClickZ

SEPTEMBER 8, 2020

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

chiefmartech

APRIL 28, 2023

These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. sponsored by DXP platform Kentico. No fluff or sales pitches. We’ll ask the questions we know you want real answers to.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

OCTOBER 30, 2023

It’s a driving force behind effective consumer engagement. Beyond the hype, crafting an effective personalization strategy is no walk in the park. Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys.

Personalization 113

Personalization Practices Allocation Enterprise Management 113

Martech

OCTOBER 5, 2022

Even in 2015, Episerver was locating itself in the digital experience platform category. The Orchestrate approach, and in general Optimizely’s holistic solution to uncertainty, complexity and inertia, seems to assume teams coming together on one digital experience hub (certainly, with some integrated point solutions too).

Digital Asset Management 97

Digital Asset Management Enterprise Management CMS Development Work Management 97

Valasys

AUGUST 14, 2019

Personalization lies at the heart of building an effective platform for optimizing the digital experiences of the users across multiple channels. Enhances the Digital Experience Platforms : . It optimizes Personalization : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

JUNE 29, 2023

A control group who weren’t served Facebook ads didn’t make purchases, so this confirms that the ad targeting was effective. In this case, the ads were proven not to be effective in the purchasing decision. In the second scenario, customers returned to the brand page and made purchases regardless of whether they were served ads or not.

Touchpoints 92

Touchpoints Dwell SMS Cross-Selling 92

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

DECEMBER 18, 2023

Scalability: Ensuring that your ecommerce platform and infrastructure can handle the increased number of SKUs and the growth in customer demand. Inventory management: Effectively managing a larger product catalog and coordinating with supply chain partners to ensure accurate stock levels and timely fulfillment.

eCommerce 93

eCommerce Marketing AI Best Practices Consulting 93

Martech

FEBRUARY 25, 2022

How do we currently manage the incoming and outgoing digital assets in our marketing systems today? Prioritize the available digital asset management features based on your most pressing business needs. Who will use the platform? Can we successfully integrate a digital asset management system with our existing martech systems?

Digital Asset Management 97

Digital Asset Management Enterprise Management Work Management Marketing Management 97

Martech

SEPTEMBER 16, 2022

How effective is content marketing? To adapt to consumer expectations and keep up with competitors, marketers must create a large volume of high-quality content that can be effectively shared across many different channels. How effective is content marketing? In this post, we’ll cover: What is content marketing?

Digital Asset Management 125

Digital Asset Management Paid Content Work Management Marketing Management 125

Martech

DECEMBER 23, 2022

It’s a SaaS-based platform for headless content delivery. It’s end-to-end digital experience software. It’s a composable digital experience platform. Start by defining, aligning and prioritizing your business goals for marketing, customer experience and marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Industry CMS 100

Martech

FEBRUARY 10, 2022

55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.”.

Digital Asset Management 111

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 111

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. In addition, it needed a way to measure the effectiveness of all the different go-to-market (GTM) strategies. The post How Amplience Achieved A 6.5X

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. You should not be prescriptive.

Work Management 105

Work Management CMS Development Marketing Management Ad brokers 105

ClickZ

APRIL 22, 2020

To be frank, this probably makes a lot of CMOs (especially in non-tech industries) pretty nervous, and understandably so — suddenly, in order to be as effective as possible, they need to understand everything about website technology and digital experiences.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Vision6

FEBRUARY 26, 2023

So, you must test the effectiveness of calls to action in your emails. This digital experience platform lets you amp up campaigns through automated emails and powerful AB testing. But it’s important to ensure your messages are well-received and effective.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

6sense

DECEMBER 16, 2021

And also understand that web personalization requires resources, a clear-minded strategy and a wide spectrum content to be truly effective. Reactful: This is another customization tool that allows companies to personalize web experiences with zero coding or website changes involved. Most importantly, it requires great data.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

SpotMe Blog

JUNE 28, 2023

Image by ON24) ON24 is a digital experience platform that stands out for its ability to facilitate engaging webinars, virtual events, and multi-faceted content experiences, with particular strength in supporting in-person and hybrid event formats.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Hubspot

MAY 4, 2018

Read on to find out how we did this, and how your brand can use an analogy to tell your product story effectively, as well. That’s what we do for your website -- make it relevant to different audiences by personalizing the experience.”. Sales pitches that once took several minutes were reduced to one effective sentence.

Product 73

Product Peer-to-peer eCommerce Digital Experience Platform 73

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. Salesforce Experience Cloud. Salesforce Experience Cloud is a Digital Experience Platform that also won Top Rated Awards for Community and Customer Engagement. Customer support was also called out for needed improvements.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

RebelMouse

APRIL 8, 2024

Collaboration: In a digital newsroom, editors and writers must communicate effectively. The right CMS supports communication channels for developing content drafts, monitoring changes, and making revisions, all within the platform. For smaller news organizations seeking a cost-effective solution, Eidosmedia may be too expensive.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

SpotMe Blog

JULY 25, 2021

Looking for more ways to track the effectiveness of your hybrid and virtual events? While it’s primarily an in-person event that happens in San Diego, it also offers a virtual component to allow people at-home access to the same high-quality sessions and networking abilities, making it an effective hybrid event. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech Advisor

OCTOBER 11, 2019

“We realized that organizing and effectively managing our digital assets would be a prerequisite to any level of digital transformation,” Harrison Lewis, CIO of Northgate Market, said in an interview with Chain Store Age. “That is not scalable or sustainable. .”

Digital Transformation 41

Digital Transformation Digital Asset Management Work Management Marketing Management 41

Top Rank Marketing

JULY 19, 2023

Optimizely @Optimizely AI-accelerated digital experience platform (DXP). Reply.io @ReplyAppTeam AI-powered sales automation and engagement platform. Optimove @Optimove AI tools that discover performance-boosting opportunities, helping marketers maximize the impact of efforts. Generative AI is a tool.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

chiefmartech

MAY 3, 2023

I put “winners” in quotes because — as I emphasize every year — any martech stack that is serving your business effectively is a true winner. You might be surprised by the effective and useful diversity of functionality contained within. Super insightful lens into a marketing web stack.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

Martech Advisor

OCTOBER 15, 2019

Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. Marketers first need to understand what data needs to be ingested into the system to effectively build a customer data management framework. to DXPs to improve customer experience.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

NOVEMBER 9, 2021

The company’s approach is to fuse those first-party data streams using a customer data platform, or in this case, Segment, acquired by Twilio last year. That approach allows the digital marketer to identify the user and recognize their presence in various channels, in effect delivering a single view of the customer, Wong said. “At

Work Management 110

Work Management Marketing Management Paid Search Agency Class 110

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. To use heatmaps effectively, prepare questions about your users. seconds Noticeable effect: ΔTTI > 0.2

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SnapApp

AUGUST 9, 2017

Dominos Pizza took interactive content into the stratosphere with their DXP campaign. It takes a thoughtful approach to pulling the reader out of the everyday mass of content and into a content experience. . This is something B2C marketers have known for a long time – and used very successfully.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. Adopting an Adobe or Oracle or Salesforce CDP can have the effect of locking brands in to other solutions from those big players.

Enterprise Management 106

Enterprise Management Marketing Automation Services Work Management Marketing Management 106

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. So, until the effective date, all privacy-conscious brands in the EU and worldwide can use Optimizely. And with great responsibility comes a greater need for privacy.

Privacy 52

Privacy Optimization Work Management Marketing Management 52