Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 8, 2010

National / International B2B Services. • Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

SEPTEMBER 20, 2010

If I test a product or service and don’t see value in it, I don’t write about it. It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. Share this on Bebo.

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

JANUARY 20, 2010

A carefully crafted content marketing strategy begins with positioning your company as the helpful and knowledgeable experts in your industry, and flows through content that illustrates why your product or service is uniquely the best choice to fix a critical issue for a particular type of company. Share this on del.icio.us. Tweet This!

Trends 100

Trends Content Marketing Digg Marketo 100

Webbiquity

JULY 21, 2010

Email marketing service JangoMail came up with some tips you may find helpful. • Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Or busy moms and dads whisking their kids from one outdoor activity to the next?

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. . “Social is much bigger than marketing and PR. It’s a customer phenomenon. Stronger focus on global audiences. Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 14, 2010

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Customers are those who’ve advanced from email service providers (ESPs). Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. The best rainmakers bring in new clients because they are no different when they sell their services than when they deliver their services. You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JUNE 21, 2010

Your website is about your product or service, and the benefits it provides to buyers. Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Your blog is about something related but much larger: your expertise. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 23, 2010

You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company&# is only revised when major developments occur.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 10, 2010

An active Twitter presence enables you to demonstrate strong customer service, rather than just claiming you offer it (after all, who advertises poor customer service?). This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. This is what makes a blog not just informative, but interesting. Share this on Bebo.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

APRIL 5, 2010

An extensive list of resources for online PR pros, including how-to articles, free and paid distribution services, tools, industry news, career listings, PR associations and more. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

DECEMBER 16, 2010

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services… Need more ideas? Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Share this on Bebo. Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Highlight the best comments, selectively hide comments (e.g. twebevent. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

OCTOBER 13, 2010

As with UberVU, several pricing / service levels are available under $500 per month. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MARCH 16, 2010

Following some of these tips can help you begin, and make the process a little easier: Create a plan: Think about which area of your business you would like to focus on first. A particular product? Your general industry? Whatever it is, look for related sites or opportunities. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Link Building 100

Link Building Ad Building Marketing Management Digg 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 9, 2010

In business and consumer services, the figures are 54% increase, 1% decrease. From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 1, 2010

Now, it’s possible that the survey sample was biased in favor of early adopters or that respondents were confusing email service providers with true marketing automation, but it’s also possible that this market is simply maturing faster than its leading vendors have publicly acknowledged. Want to know more? Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 3, 2010

Many online trade publications will accept (and are actually hungry for) bylined articles, as long as they are true thought leadership pieces that address industry issues rather than blatant product or service promotion. Article Publication Sites. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Thought Leadership 100

Thought Leadership RSS Digg Content 100

Webbiquity

FEBRUARY 23, 2010

Among the topics he ferrets out using this process: recent product or service enhancements, new partnerships, good causes supported, helpful tips and insights, or recent industry research. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JANUARY 18, 2010

They’ve identified several alternative products or services that will solve their problem. And marketing agency people will get key insights into how to speak with clients at all levels of management, and position their services within a coherent and unified strategy for marketing success. They’ve done their homework.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. What will they find? DBXNT74M6AKY. Share this on del.icio.us. Post this on Diigo.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JANUARY 28, 2011

If you sell professional services or consulting and the thought of having to sell makes you anxious, distressed, and uneasy, you’re not alone. To teach you a better way to sell, the folks over at RainToday developed a new training program, Selling Consulting Services with RAIN Selling. ADVERTISEMENT. ET on Friday, January 28, 2011.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 17, 2010

A review of Chi.mp, a free service that enables you to register a personal/unique domain name, domain name, then blog, create photo albums, and aggregate all of your social accounts in one place. An online video distribution and analytics service to promote video content, somewhat along the lines of TubeMogul. by How-To Geek.

Tools 100

Tools Best Practices Word of Mouth Aggregators 100

Webbiquity

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Since social media marketing is labor-intensive, we should offshore it.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

NOVEMBER 29, 2010

It’s also not just okay, but vital, for a company page to include descriptions of the firm’s products and/or services. I’d really like to contribute, both in terms of content and money. But if you won’t accept the former, you don’t deserve the latter. Share this on Bebo. Subscribe to the comments for this post?

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” “Are you hoping to connect with bloggers and get the word out about your product or service?&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

SEPTEMBER 7, 2010

Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. Day 30: Prospect calls up sales (qualified lead!). The more complex and the longer the sales cycle is, the more widely spaced the communications should be. Share this on Bebo. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 13, 2010

The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better. It’s critical at this stage to recognize the different personas you’ll need to appeal to in crafting a content creation strategy. Share this on del.icio.us. Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100