Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 15, 2010

A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Although these values are all emotional, rationality plays a part.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 15 Essential Checks Before Launching Your Website by Smashing Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

FEBRUARY 14, 2010

“Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase.&# Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

NOVEMBER 11, 2010

Purchasing decisions are never driven by logic alone. Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&# Social Events (e.g., Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 16, 2010

People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky.

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. In the US, they control 77% of all financial assets. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

DECEMBER 1, 2010

Again, you can download the free executive summary or purchase the full report to get all the details. Want to know more? Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 14, 2010

Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Manticore’s Jeff Erramouspe believes penetration is still likely no more than 15% in the North American market, and even lower internationally. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Writing on the Web

JULY 9, 2010

If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing business blogging content marketing with blogs online reputation social media marketing web marketing. Protect yourself. Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 9, 2010

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 13, 2010

Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO. Share this on del.icio.us. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

OCTOBER 13, 2010

Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Share this on del.icio.us.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

LeadSquared

OCTOBER 24, 2013

Figure out which one has maximum searches and use that more prominently either in meta tags or H1 and the second phrase in the content. Share your content on social bookmarking sites like DIGG, Stumbleupon, Delicious etc. What are H1, H2 tags ? What are purchased low quality links? Question 13. Question 17. Question 18.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC. Lots of diverse versions of this. The answer is NOT always social media/community - that would be another warning sign if it was. Popularity: 17% [ ? Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

MARCH 13, 2011

They also provide the fast track method of allowing you to buy a number of points that you can use to “purchase&# a contact. Now that JigSaw has been purchased by Salesforce (for $142 million, way to go JigSaw) there is not much chance of there being many new connectors for other CRMs. Marketing teams love this feature.

Startups 40

Startups Leadlander Jigsaw Tools 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. 9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Reddit - Reddit is similar to Digg and Newsvine. Charlene Li and Josh Bernoff, Groundswell , pg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

DECEMBER 23, 2010

[link] Sarah Lyons One thing I love using on Facebook that no one else has matched is the ability to tag images, videos, and posts. link] Sarah Lyons One thing I love using on Facebook that no one else has matched is the ability to tag images, videos, and posts.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Reddit - Reddit is similar to Digg. Additionally, users can purchase plans to receive phone calls through their Skype account.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. social tagging site, sort of company-sponsored version of Digg. tags: Web 2.0 One intriguing concept is to build your own industry-specific Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Comments (You may use HTML tags for style). Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. View blog reactions | Comments (5). TrackBacks (2). Categories : Technology trends. Share on Facebook.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

OCTOBER 29, 2010

Purchase Tickets Nominate Now Recently Trending Facebook Now Tries to Tell the Story Between Two Friends View Comments When Are Facebook Users Most Active? Tags: socialmedia b2bmarketing longtailseo. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone!

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Purchase Tickets Nominate Now Recently Trending Windows Phone 7 Now Available in the U.S. Tags: b2bmarketing socialmedia. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! All Rights Reserved. Reproduction without explicit permission is prohibited.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

Downloads are now part of contact history along with emails, campaigns, purchases, click-throughs and form actions. These can be stored outside of Treehouse so long as there’s a tag for Treehouse to call them. The system also maintains a library of available documents. social media integration. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Buzz Marketing for Technology

APRIL 15, 2010

Doesn’t that mean customer service is now more important to shaping customer perceptions, brand preference and future purchase activity? Tags: Branding Customer Customer Experience Customer Support Social Media Support User Generated Content. Most marketers are blissfully unaware of how things are going in their contact center.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JANUARY 10, 2010

As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&# For those marketers, reading this announcement is a starting point. Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100