Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Do you experience options in your mind, preview consequences, and decide? Some people do, and others don’t, they just operate impulsively and intuitively. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). (and then justify their choice with all that rational stuff you gave them). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 5, 2010

The most effective content marketing occurs with a mixture of both rational and emotional tactics. It’s almost always a process of justifying our decisions based on logical reasons. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing? Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

FEBRUARY 18, 2011

You click on the ‘ register a blog ‘ link you see in the capture photo above and it will walk you through the process. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Digg this! Blog this on Blogger.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Webbiquity

APRIL 20, 2010

Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Tweet This!

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. But marketers continue to write messages as if people were paying attention. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 8, 2010

Here are a few facts about the older brain and how it likes to be marketed to. But the right brain’s ability to process visual images holds steady. Marketers would be wise to appeal to older consumers’ rich networks of long-term memories and associations. Content Marketing to a Caveman’s Brain.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 29, 2010

Emotional Attention + Memory = Content Marketing. Content Creating Processes: Do you know too much? If you don’t agree, let me know why. You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. As I said last week, your readers may scan your post, without getting their thought processes going, and move on. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Content Marketing to a Caveman’s Brain.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

MARCH 16, 2010

Following some of these tips can help you begin, and make the process a little easier: Create a plan: Think about which area of your business you would like to focus on first. Author Bio: E mily Thompson is the Online Marketing Coordinator for Kutenda Internet Marketing Software ( [link] ). So, we know this is important.

Link Building 100

Link Building Ad Building Marketing Management Digg 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” There are two ways to persuade people. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 7, 2010

My colleague Joshua Zerkel and I have perfected the art of creating marketing systems in our business. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Social Networking Online: How to find out what you need to know. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

OCTOBER 7, 2010

If we can skip processing in the rational centers of the brain, and just go by our instincts and feelings, we will. Here are a few things to know about the brain, if you want to create quality content that markets your products and services: The brain is frustrated by: Tasks that take too long to resolve. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Alternatives. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

APRIL 26, 2010

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Preparing for a world without salespeople by iMedia Connection.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

MAY 2, 2011

Patsi: Thanks, Chip, for sharing your process and insights. This one came in around $11K when you add all of the subcontractors, etc. Unless you are great at content creation, hire someone to do it. Oh, and have a GREAT blog, posted consistently. But it’s an investment that pays off over time. Blog this on Blogger. Post on Google Buzz.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

MARCH 1, 2010

As Rebecca explains in the book’s foreword and introduction: “SEO…is the foundation, the bedrock of online marketing. It isn’t just the foundation of search marketing; I submit to you that it is the foundation of all marketing. I’ll even pay the postage to send it you. Post this on Diigo.

Optimization 100

Optimization Paid Search Agency PR Advertising Agencies 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

In the meantime, let me know what steps you have taken to embrace social media and community marketing in your 2010 plans, and if you see any different results. But these are only a component of our research process and dont necessarily reflect the views of the company. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JULY 13, 2011

YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. In most cases, transparency and listening go a long way in stemming off negative feedback." - Dave Folkens, TopRank Online Marketing Blog. Keep it Fresh.

Facebook 28

Facebook Tips Planning Work Management 28

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My tactic is to reduce the process down to a very simple form, an inarguable form. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20