Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Post on Google Buzz. Online Persuasion: Creating Desire. A similar hierarchy of emotional values exists. These are crucial questions to be answered as you create content that appeals to emotions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Post on Google Buzz. Have you told anyone about it lately? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Tweet This!

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 29, 2010

Post on Google Buzz. Emotional Attention + Memory = Content Marketing. Content Creating Processes: Do you know too much? You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Post on Google Buzz. Do you experience options in your mind, preview consequences, and decide? There’s no right or wrong answer here. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

The most effective content marketing occurs with a mixture of both rational and emotional tactics. It’s almost always a process of justifying our decisions based on logical reasons. Post on Google Buzz. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

NOVEMBER 8, 2010

Here are a few facts about the older brain and how it likes to be marketed to. But the right brain’s ability to process visual images holds steady. Marketers would be wise to appeal to older consumers’ rich networks of long-term memories and associations. Post on Google Buzz. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. But marketers continue to write messages as if people were paying attention. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Post on Google Buzz. There are two ways to persuade people. Blog this on Blogger. Share this on Facebook.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Post on Google Buzz. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Post on Google Buzz. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Share this on Bebo. Share this on Facebook.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

SEPTEMBER 7, 2010

My colleague Joshua Zerkel and I have perfected the art of creating marketing systems in our business. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Post on Google Buzz. Social Networking Online: How to find out what you need to know.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

OCTOBER 7, 2010

If we can skip processing in the rational centers of the brain, and just go by our instincts and feelings, we will. Here are a few things to know about the brain, if you want to create quality content that markets your products and services: The brain is frustrated by: Tasks that take too long to resolve. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. Post on Google Buzz. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Post on Google Buzz. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Share this on Bebo. Subscribe to the comments for this post?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

MAY 2, 2011

Patsi: Thanks, Chip, for sharing your process and insights. Post on Google Buzz. This one came in around $11K when you add all of the subcontractors, etc. Unless you are great at content creation, hire someone to do it. Oh, and have a GREAT blog, posted consistently. But it’s an investment that pays off over time.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Writing on the Web

AUGUST 30, 2010

If you’re trying to build a business using Web pages, blogs, and email marketing, you need to think about these four automatic brain reactions. Keep in mind that our five senses are processing 11 million pieces of info per second. Post on Google Buzz. Brain-Based Content Marketing: Write with Respect.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

.&# Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Sally Falkow reports research on new influences in the B2B buying process (e.g., Post on Google Buzz.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Writing on the Web

JULY 21, 2010

I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Post on Google Buzz. Brain Based Blogging: Lessons from Neuroscience for Content Marketing. 3 Biggest Challenges for Online Content Marketing? Tweet This!

Ning 100

Ning Digg Content Buzz 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Post on Google Buzz. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. I’ve been implementing a version of #3 for a while now, but you gave me a new process to consider. #5 That’s naturally how you make “enemies&# online. Especially #3, 5 and 10. Good stuff, thanks.

Tactics 40

Tactics PR Buzz Planning 40