Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I just started making a list of main points and then writing out a couple of sentences on each item.

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Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report.

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Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Blog this on Blogger. Share this on del.icio.us.

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Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Of course, who wouldn’t?

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Writing on the Web

JUNE 20, 2011

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. Here are 5 tips for being more creative and productive with your writing tasks. Write first before you open email or your list of things to do.

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Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Writing on the web deprives us of a lot of the cues for meaning. Related posts: Top 10 Tips for Creative Blog Writing.

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Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories.

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KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Write a newsworthy press release and distribute it to key publishers and media outlets. But link building is not easy.

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Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? How to Write Like You Talk.

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Writing on the Web

JULY 22, 2010

What creative writing tips would you offer to budding writers? I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction.

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KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. What is it?

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Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

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Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. What’s your favorite writing tip?

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Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

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Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. This applies to holidays as well. Tweet This!

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Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

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Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

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Biznology

SEPTEMBER 5, 2017

I had spent two days writing a blog post love letter to my 7-year old bike over the weekend and ended up sharing that love with the /r/bicycling/ sub on reddit. Those profile posts will be combined with your other submissions to create something more akin to the love child of Facebook, Twitter, digg, and del.icio.us.

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Webbiquity

JANUARY 30, 2010

Next, the newsletters were promoted separately, with the customer version promoted only through communications to existing customers, and the prospect version promoted using a variety of other marketing methods. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx. Tweet This! Seed this on Newsvine.

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KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

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Writing on the Web

SEPTEMBER 8, 2010

(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger.

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Writing Better Articles: 10 Steps. Tweet This!

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Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

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Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger.

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Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. What do you think?

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Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something. Share this on del.icio.us.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

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Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

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Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Well, of course it would.

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Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. On the other hand, they usually don’t like writing. Related posts: Emotional Marketing Makes Memories. Please share.

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Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web. Share this on Bebo. Blog this on Blogger.

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Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. This video will make an impact on the way you write for your blog. Blog this on Blogger.

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Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. What do you think?

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Writing on the Web

AUGUST 17, 2010

Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. What can we learn from this for content marketing and blog writing? And publicize.

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Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

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