Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. How to Start “a Little Online Business …&#. 4 Time-Saving Tips for Social Media Marketing. Please vote: What has been your experience using the Web to promote your business? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Share this on del.icio.us.

Ning 100

Ning Content Marketing Digg Business 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately. Not sure how to format and design.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. What’s your true purpose? More good advice from VelocityPartners, UK.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How has email marketing changed in the last few years? How can email and social media marketing be combined to increase the effectiveness of both? Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Which is why videos work well online. Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 30, 2010

Video Content Marketing: Learn how to create video. Tags: Attracting Clients Content Marketing How to.Tips Online Marketing Pathway to Profits Promoting Your Ezine +/or Blog converting readers to clients landing pages sales pages video marketing web marketing Wordpress sales pages. Blog this on Blogger.

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 26, 2010

Let me know what you think about all this, and about how your readers find you online. Related posts: 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Something’s wrong with the way marketers are trying to reach people over 65. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003).

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. The Psychology of Content Marketing with Blogs.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Chrysler commissions hapless marketing agency. Marketing mismanagement isn't the sole preserve of Twitter. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing. Content Marketing Favorites: Brain Based Blogging. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

NOVEMBER 23, 2010

Louise Baker ranks online degrees for Zen College Life. She most recently wrote about the best colleges online. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Related posts: 4 Time-Saving Tips for Social Media Marketing. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. The jury is still out on Facebook’s effectiveness for the B2B market. It offers more information on social media, where it fits, and ways to use it effectively in your online marketing strategy.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. What are your marketing messages doing to reach your clients’ brains?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Emotional Attention + Memory = Content Marketing.

Digg 100

Digg Trigger Marketing Buzz Blogger 100