Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. But, what many people don’t realize is that article marketing isn’t just for directories anymore. Social media has become an effective vehicle for content distribution, and articles are no exception.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Share this on del.icio.us.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Related posts: Why is measuring Lead Gen in Social Media so hard? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. So 3 days later on February 8th Google announced Google Buzz !

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Webbiquity

MARCH 15, 2010

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. B2b companies that build a social media presence now will be best positioned for growth once the economy rebounds. This lack of experience can lead to several common, but avoidable mistakes.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Bravo AT&T!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Tweet This!

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights. Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Convince & Convert

OCTOBER 7, 2010

So, I don’t see a one percent decline in overall social media usage as alarming, but rather a signal that the social media “market&# is officially mature, and the rampant growth of the past three years may be a thing of the past, like Paula Abdul’s career. Social Behaviors Are Shifting. How about you?

Social Media 151

Social Media Facebook Forrester Media 151

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Convince & Convert

JULY 20, 2012

Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Alison is about as good as they come when it comes to social marketing for non-profits. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Will Facebook replace your B2B Marketing email system? If you haven’t seen it you can check out the store at store.levi.com. but I digress …). Email this to a friend? Tweet This!

Digg 100

Digg Buzz Content Lead Nurturing 100

Webbiquity

JANUARY 12, 2010

Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.).

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Related posts: Social Customer Support: AT&T is doing it Right! 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share it on StumbleUpon. Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

PR 100

PR Social Media Media Blogger 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Social Media ROI: Does It Matter?

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. We’ve come to a point where “social” networks are almost a misnomer. Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Everyday I provide support on the social web to customers. So let’s dive into that for a moment ….

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100