Buzz Marketing for Technology

APRIL 6, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Share this on del.icio.us. Post this on Diigo. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. More work, more results, neither? lead generation. How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. Yikes, …I feel an urge to create a new poll coming on!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Blog this on Blogger. Subscribe to the comments for this post?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Optinmonster

MAY 16, 2023

Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. Social mentions can signal to search engines that people are talking about you.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Webbiquity

APRIL 27, 2010

The report notes that “the question of whether social media works has dropped off the charts completely.&# Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This year, questions about ROI top the list.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 2, 2011

Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. lead generation content is often promoted differently than thought-leadership content). Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

LeadSquared

MAY 9, 2013

Our Recommendation: A floating plugin like ShareBar works the best, for starters. However, as Sharebar hasn’t been upgraded for the new WP versions, you can look at other plugins like Socialize, AA’s Digg Digg Alternative etc. Recommendation: Facebook Like Box. viii) A Comments Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

LeadSquared

MAY 2, 2013

Here are 5 lead generation websites in India for local businesses. Digg Delicious Reddit Bizsugar. You have already made their work really easy! It functions on the same lines as Google Places. You will need a Yahoo account to register here and you are all set. People will trust you for the information you put online.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Hubspot

OCTOBER 19, 2010

Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! And, don’t forget to add calls-to-actions to the end of each of your blog posts and in your email marketing to improve lead generation! Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 2, 2013

Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. You know how we're always on your case to measure your marketing? 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Digg - Digg is a social news website that allows members to submit and vote for articles. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. It is more friendly to know whose work you are reading that have it be a mystery. If so then include Reddit and Digg. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 30, 2011

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 18, 2011

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

WebMarketCentral

JANUARY 23, 2009

Buzz , Digg and Photo.net. "A In all, King's book is not one to be read and then set upon a shelf, but one to keep handy on the desktop and refer to frequently as a marketer or online marketing team works through the process of creating an optimized website and maximizing its sales or lead generation potential. ** technorati tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

JULY 7, 2010

Forget that they haven’t bid out the work in 3 years (no competition=greater margin) and they are already in your system (low cost of support, faster payment = greater cash flow). If current customers are much less likely to bid out your work (increasing profitability), shouldn’t you evaluate how/where you’re spending your marketing dollars?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Online Marketing Institute

DECEMBER 23, 2010

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Just keep it relevant to your industry and safe-for-work. If you’re a marketing agency, you could do a “Which Mad Men Character Are You?&#

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

LEADership

DECEMBER 3, 2013

There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made. How is it helping your B2B lead generation efforts?

B2B 40

B2B Curation Demand Generation Digg 40

Buzz Marketing for Technology

MAY 26, 2010

Practically speaking a micro site in place of every “white paper&# would be overkill and the sheer work involved in going from just a white paper to all those artifacts for the micro site is not insignificant. . • And yes, white papers. Here is Bloom Group’s position on this [link]. What’s your view on this? Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Study: Company Blogs Lead Social Media Options by MediaPost. Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. How to be a LinkedIn superstar by iMedia Connection. Share this on del.icio.us.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2010

Facebook unlike Google works off of the “or” operand not the “and” operand so you can use this to your advantage by placing as many of the companies you want to target into the Workplaces field and thereby target the employees of all of those firms. Could Facebook become a Lead Nurturing platform? Tweet This! Share it on StumbleUpon.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100