Online Marketing Institute

NOVEMBER 1, 2010

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. In the meantime, let me know what steps you have taken to embrace social media and community marketing in your 2010 plans, and if you see any different results.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. For example, today I posted info on a blog, then tweeted it, then shared it on my facebook page, then posted it on my LinkedIn page, and posted it to a LinkedIn discussion group.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Update an original pos t that provides more value to your readers (this post is an example) 50. Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency. As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It can happen—negative commentary about you or your company gets posted online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

JANUARY 4, 2011

On this blog, for example, there are 20 distinct share/subscribe buttons on each post. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Here’s a quick example. But since they’re spread throughout the template, it doesn’t seem overt.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] jaybaer Good question.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. 10 Key Online Marketing Trends for 2010 (3 pages). social media, PR, advertising) that support that activity.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? What will be the “next&# big issues in social media marketing? How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 10, 2010

For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This is geekier than even most search marketers will go, but can supply valuable insights. Share this on del.icio.us.

SEO 100

SEO Tips Best Practices PageRank 100

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency. He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

MARCH 24, 2011

For example, a mechanic shop can discuss car maintenance tips and tell readers what they need to know before buying a new car. Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. 8211; 23 percent of online consumers read Twitter updates at least monthly.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. by aimClear. 75% of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. The good news?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 11 Free Tools for Social Media Optimization by TopRank Online Marketing Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. million today.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.”

Resources 100

Resources Tips Blogger Social Media 100

Convince & Convert

SEPTEMBER 20, 2010

link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] Chris Groscurth The tensions between “slow&# vs. “fast&# and reaching “many&# vs. “a few&# pose some serious logistical considerations for businesses and bloggers alike.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161