Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 SJ White Contact SJ White Score: 54.05

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Outgrow

FEBRUARY 4, 2020

6 Ways to Build Thought Leadership Using Social Media. This is where thought leadership comes in - a content marketing tool that lets you establish authority in your niche, enhance credibility and build trust. Here’s how you can leverage social media channels to build thought leadership.

Thought Leadership 69

Thought Leadership Social Media B2B Thought Leadership Ad Building 69

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Insight #4: Featuring thought leaders within your organization is more important than ever. But there is an upside. Download Now.

Research 113

Research Peer-to-peer Case Studies Thought Leadership 113

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Hinge Marketing

JUNE 22, 2016

Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. At the heart of solid thought leadership marketing is a true understanding of your market. The chart shows that there is a strong correlation between research and growth.

Thought Leadership 50

Thought Leadership Research Marketing & Strategy Marketing Strategy 50

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 7 Mindy Gibbins-Klein The Thoughtful Leader Contact Mindy Gibbins-Klein Score: 51.94 Congratulations to all our Diversity and Inclusion influencers who participated! Jones Score: 88.43

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Avitage

JUNE 15, 2012

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. The traditional role of thought leadership developers has been to focus on the research and analysis that yields the important big ideas.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Customers and prospects want to be identified with companies that are recognized as thought leaders because thought leaders are perceived as the best in their industry. Identify Thought Leaders Throughout the Company.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

Heinz Marketing

NOVEMBER 9, 2021

Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings.

Marketing AI 116

Marketing AI Research Conversion Marketing Management 116

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. No need for research, testing or iteration—let’s just do this! Get more out of research . Lizz Kannenberg Senior Creative Director, Sprout Social.

Differentiation 91

Differentiation Social Media Media Aggregators 91

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Some will even masquerade as authorities on topics they know little about.

Service 116

Service Thought Leadership Differentiation High Quality Lead 116

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Enterprise Management 222

Enterprise Management B2B B2B Thought Leadership SMB 222

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 Dr. Mehmet Yildiz Score: 56.60

B2B Thought Leadership 57

B2B Thought Leadership Design Thought Leadership Lead Scoring 57

Content Standard

APRIL 5, 2021

Strong numbers support this strategy shift: research suggests that customer-centric business models are 60 percent more profitable than those reliant on a product-centric strategy. “That’s the filter through which we look at all of our thought leadership and top-funnel storytelling.”

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

Trade Press Services

APRIL 29, 2024

As such, it’s vital to conduct thorough research before joining. This makes webinars and podcasts especially valuable for sharing thought leadership. Presenting at events can be a powerful way to amplify your thought leadership authentically with a personal touch. Join relevant associations and networking groups.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To quantify the level of trust, Informa Tech created a "Trust in Marketing Index."

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! Jackson Score: 50.91

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Hinge Marketing

JANUARY 5, 2023

The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g., But buyers searching for solutions and finding your original thought leadership content is an excellent way to be found and begin a relationship. See also: Thought Leadership Marketing for the Subject Matter Expert.

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Are more people following you as a trusted thought leader? Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Circle Studio

MAY 9, 2018

Establishing thought leadership in the primary markets you serve is an important objective for many A/E/C firms. Unquestionably, a successful thought leadership blog requires top-down leadership support and a strong commitment from key technical staff and subject-matter experts. where it makes sense.

Thought Leadership 60

Thought Leadership Tips Paid Search Agency Ad Frequency 60

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

B2B Marketing Directions

AUGUST 6, 2017

There's no safe middle ground with it comes to thought leadership. Great thought leadership makes a positive impact on buyers at every stage of the buying process. Poor thought leadership, on the other hand, will result in lost business opportunities. It's a classic double-edged sword.

Thought Leadership 40

Thought Leadership B2B Thought Leadership RFP Demand Generation 40

Hinge Marketing

APRIL 3, 2017

This is the third in a five-part video series about how to develop thought leadership insights. With this video, consider how taking a contrarian point of view can help you develop your thought leadership. Welcome to our five-part series on how to develop thought leadership insights. 2: Do Original Research.

Thought Leadership 48

Thought Leadership Video Marketing Differentiation Research 48

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Thinkers360

FEBRUARY 23, 2024

Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52