Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

PureB2B

MAY 30, 2022

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business. What is B2B Marketing? What is B2B Advertising? What Differentiates Them?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

JULY 20, 2021

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.

Conversion 111

Conversion Campaigns Differentiation Internet Marketing 111

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. The Haynes Baked Beans ad tops many-a-list. Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. Differentiate your brand. Your content —and brand — go viral.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Thinkers360

APRIL 28, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns.

PPC 107

PPC Advertisements Advertising Campaigns 107

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. What exciting opportunities does this present for us?” How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. According to our guide.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Stevens & Tate

OCTOBER 14, 2022

Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins. This is where delivering solutions in an authoritative way will start to differentiate your brand from competitors offering similar products and services. Drip Emails.

Lead Nurturing 103

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 103

Launch Marketing

JANUARY 11, 2024

With so much on the line, you must get marketing right. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are. But where do you start? How deep do you dive?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

QuanticMind

MARCH 13, 2019

Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive the decision making for our paid search programs. Being data driven in paid search demands it. Quality vs. quantity.

PPC 40

PPC SEM Lead Ranking Budget Programs 40

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Content Standard

MAY 28, 2021

Achieving differentiation at this scale requires incredible speed and agility. Speaking to that new buyer persona requires new value propositions, new styles of communication and different styles of content. How has this demand for, essentially, consulting work shaped your approach to content?

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Not to mention the difficulty of breaking through the constant ad and inbox noise everyone faces daily. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Contently

FEBRUARY 6, 2019

Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads. “I don’t really care that you like an ad. ” That’s an important goal because most of the discussion about Super Bowl ads gets stuck on arbitrary creative preferences.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

QuanticMind

JULY 10, 2019

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. What Mobile Ads Will Look Like. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. Mobile Search Results.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Biznology

MAY 11, 2017

In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

Marketing AI 152

Marketing AI Budget Programs Work Management Paid Search Agency 152

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

Webbiquity

JULY 26, 2022

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations.

Startups 253

Startups B2B Business Budget Programs 253

Pam Didner

OCTOBER 15, 2022

Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Although you have one event marketing manager accountable for the whole event, the critical event elements are parceled out in different segments to different owners. Content tracks. Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83