Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. That’s why we’ve created this guide!

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 64

Differentiation Product Branding Brand Identity 64

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Offer educational resources, training, and support to help customers maximize the value of products or services, driving customer success and loyalty.

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

Vision Edge Marketing

JANUARY 30, 2024

The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers. From product development to marketing campaigns, data-driven insights enable businesses to allocate resources effectively and make decisions that are more likely to yield positive outcomes.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. Maybe you’ll be ready in a week, a month, or a year from now. That being said, a warm lead will probably take action(s) that indicate they are interested. What Is A Hot Lead?

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Businesses should provide these resources to support their staff. Differentiate your brand without disparaging competitors. These little things make an at-home work setting successful.

Organization 305

Organization B2B B2B Sales Training 305

Conductor

FEBRUARY 22, 2022

One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data. Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. Let’s start with… Who Hires SEO Professionals? In-House SEO.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Think about your unique value proposition and key differentiators. This is where keyword research and hashtags come in.

Social Media 318

Social Media Organization Media B2B 318

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. The second example immediately tells a potential buyer what you do and the primary industry you serve, giving a hint of your commitment to quality. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

SendX

JULY 1, 2021

Research shows that 88% of U.S. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process. If not, you could end up spending a lot of extra time and resources collecting data that can’t be turned into something actionable.

Business 349

Business Template Customer Satisfaction Analysis 349

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Image Source: Precedence Research. Marketers who have limited time and resources to dedicate to professional development may be challenged. Encourage Consumer Data Sharing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. Almost 90% of people start their buyer’s journey by conducting research online. Differentiate Between Brand and Product Reviews. Starbucks is big on UGC, for example.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Salesforce Marketing Cloud

JULY 27, 2022

First up, we answer the one question on every commerce leader’s mind: how can my brand make the best possible use of resources? In today’s market, efficient payment processes and post-purchase journeys are quickly becoming key differentiators to drive revenue and loyalty. Take a peek. How to thrive in the face of economic uncertainty?

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible.

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Vision Edge Marketing

FEBRUARY 13, 2024

Efficiency : Iteration streamlines operational processes and eliminates inefficiencies, continually optimizing workflows and operations, saving businesses time and resources. For example, an IT consulting firm that is finding growth challenging may need to iterate its service offerings to adapt to changing customer needs.

Work Management 233

Work Management Terms and Conditions Marketing Management Lead Scoring 233

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 96

Media Branding Brand Identity Storytelling 96

Vision Edge Marketing

APRIL 13, 2021

Outstanding differentiation. Research by LSA Global has found that when companies achieve alignment, they grow revenue 58% faster, are 72% more profitable, and retain customers 2.23-to-1 Then you can implement processes and allocate your resources accordingly. Consistent innovation. Rigorous performance management.

Planning 219

Planning Marketing Management Allocation Paid Search Agency 219

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. The answer lies in brand research. What is Brand Research? What is the Impact of Brand Research?

Research 75

Research Work Management Marketing Management Branding 75

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. We also use our team scrums and company-wide meetings to share examples, discuss upcoming projects and share ideas.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Hinge Marketing

MARCH 20, 2018

For example, high-growth firms were almost twice as likely as their no-growth peers to conduct frequent research on their target markets. Hinge makes an executive summary of the the 2018 government contractor research available at no cost. The post 2018 Government Contractor Research Released appeared first on Hinge Marketing.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” This environment is raising the bar for impactful marketing that achieves bang for the buck.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Audio is quickly and easily edited to extract examples of good and poor practices.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Content Marketing Institute

NOVEMBER 5, 2018

Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . For example, simply changing your company’s Facebook profile image to a cause-colored ribbon for a month is an isolated tactic, not an element of an organic, purpose-driven content marketing strategy.

Examples 90

Examples Paid Search Agency Content Trust Marketing 90

Top Rank Marketing

FEBRUARY 5, 2024

To demonstrate, here are some examples of the qualities that differentiate a basic, keep-the-lights-on SEO content strategy from a more advanced and sophisticated form capable of driving much more powerful results. Content tends to provide superficial coverage of topics, lacking in-depth research and insights.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Marketing agencies give SMBs access to top-tier marketing capabilities and capacity, while using their internal resources more effectively. Don’t waste your resources on the smaller fish.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. For example, they are more likely than no-growth firms to invest in making their expertise more visible. About the Study.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s a real-life social media listening example from our X account.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83