Content Marketing Institute

NOVEMBER 1, 2022

Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Standing out in the crowded video space will take more creativity in 2023. Continue reading →

Research 117

Research Examples Video Marketing Creativity 117

Bannersnack

MARCH 26, 2024

According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself. In particular, Mariano Rodriguez from LawRank pointed out that “If you want […] The post 11 Effective Emotional Advertising Examples Brands Are Using appeared first on Creatopy Blog.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Jasper will help with researching and creating copy for campaigns and social media posts. Data analysis is another example where AI works as an accelerant. Get MarTech! In your inbox.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. For example: In 2018, only 13% of employees worked remotely most of the time. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The average purchase probability of a human-produced idea was 40.4%, while the average for a ChatGPT idea (without examples) was 46.8%, and the average with examples was 49.3%.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

ANNUITAS

MARCH 21, 2023

This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Ranking 105

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. But what exactly is thought leadership content marketing ? Quick Takeaways.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. With this knowledge, you can create strategies to bridge those gaps.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Zoominfo

MAY 21, 2020

And we’ve got examples. It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. How to Write a BASHO Cold Email (With Tons of Examples). You’ll quickly recognize when research is going to take longer than five minutes.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SocialPilot

JANUARY 29, 2024

Researching and Identifying the Right Influencers Not getting the expected response for your recent influencer marketing campaign? A thorough research and identification of the perfect influencer is as vital as approaching them. Examples : [FirstName] + [YourCompany] = Collaboration? Here we go!

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. But Pfizer has successfully pulled it off by dedicating their blog posts on Breakthroughs to the cutting edge of scientific research. Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. This is a perfect example of a great marketing Kanban board for teams that are in the early stages of their Agile journeys. Kanban Board 101.

Planning 267

Planning Examples Work Management Paid Search Agency 267

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. In the first step, the researchers employed an image-to-text AI model to create a textual description of each human-made comparison image.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Spiralytics

DECEMBER 5, 2022

Studies in the Journal of Consumer Research (JCR) showed that consumers prefer brands that provide a nostalgic feeling. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing. It creates a relationship between consumers and brands through associations.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. For example, during the COVID-19 pandemic, firms that provided solutions that addressed healthcare and supply chain issues were likely to have been seen as more relevant.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. GumGum was able to gain insight into the preferences of its target client through research.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

6sense

NOVEMBER 9, 2021

Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Note: This is by no means an exhaustive list, only a collection based on my research. . The post Research, Guides, Examples, and Resources for the Inclusive Marketing Ally appeared first on 6sense. CMO Coffee Talk Resource List.

Resources 48

Resources Research Examples Paid Search Agency 48

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Let me share an example. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. Let’s face it.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144