SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Savanta

NOVEMBER 14, 2016

How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. For example, attribute 3 shows this effect. Take brands M and N in our example.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. For example, attribute 3 shows this effect. Take brands M and N in our example.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Vision Edge Marketing

OCTOBER 23, 2023

In this article, we will delve into the role and attributes of a positioning framework and message map and provide real-world examples to demonstrate its effectiveness. It requires thorough market research to form, validate, and fine-tune your positioning platform. Make sure they choose you. Best Way to Win Hearts & Minds?

Positioning 217

Positioning Best Practices Differentiation Touchpoints 217

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. greater employee engagement rates than non-users.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 113

Social Media Examples Work Management Media 113

SendX

JULY 1, 2021

Research shows that 88% of U.S. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process. ANALYSIS Analysis is about taking the time to unpack the data — looking at commonalities and trends, and understanding customer expectations.

Business 354

Business Template Customer Satisfaction Analysis 354

CoSchedule

JULY 11, 2022

However, according to new proprietary research on the best times to post on social media conducted in mid-2022, the COVID-19 pandemic has changed how often and when people engage with Pinterest. The organizations, accounts, and posts analyzed in this research span the globe. Read on for a full report.

Analysis 54

Analysis Research Best Practices Opt-out 54

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 102

SWOT Comparison Peer-to-peer Analysis 102

Vision Edge Marketing

JANUARY 30, 2024

The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers. For example, a financial services company that primarily focuses on investment management might diversify by expanding into the insurance industry.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 96

Planning Paid Search Agency Advertising Benchmark Analysis 96

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these key tasks to create impactful social media reports: Benchmarking performance against competitors and industry standards to identify opportunities for improvement and differentiation.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Conductor

FEBRUARY 22, 2022

One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data. Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. Page analysis plug-ins: Conductor , MozBar , SEO Minion.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Top Rank Marketing

OCTOBER 25, 2023

Research has found that organic search accounts for more than half of all website traffic globally. Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for? Why is this so important? Where are you lacking visibility with your target audience?

SEO 119

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 119

Vision Edge Marketing

NOVEMBER 1, 2022

chance of a global recession, according to a probability model run by Ned Davis Research. in the second quarter, according to the advance estimate by the Bureau of Economic Analysis. . A keep the lights on example is the company website. Return Your Focus to the Future with Scenario Analysis . There is currently a 98.1%

Budget Programs 215

Budget Programs Terms and Conditions Work Management Marketing Management 215

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Instant email delivery (or within a few minutes) is best so you don’t give your potential buyer time to lose interest or move on to researching other options. Actionable.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Zoominfo

MARCH 31, 2024

Buyers are doing the same: most come to the table with extensive research in hand, and nearly all of them buy from a company on their “day one” list. Add outreach down the org chart with counterparts who would be potential end users and valuable champions, involving the rest of your GTM team and their relationships or research.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Vision Edge Marketing

FEBRUARY 13, 2024

For example, an IT consulting firm that is finding growth challenging may need to iterate its service offerings to adapt to changing customer needs. For example, a manufacturing company that rewards factory personnel who identify areas for process improvement. The data-to-insights process is itself iterative. How might this play out?

Work Management 231

Work Management Terms and Conditions Marketing Management Lead Scoring 231

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. The answer lies in brand research. What is Brand Research? What is the Impact of Brand Research?

Research 80

Research Work Management Marketing Management Brand Identity 80

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. Much of this content will languish at zero pageviews — but not all.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 101

Social Media Ideal Customer Profiles Media Customer Satisfaction 101

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” ” The study showed that 38% of buyers are conducting more detailed ROI analysis.

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Hubspot

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes. SWOT analysis. Content Marketing Analysis Template.

Template 87

Template SWOT Differentiation Analysis 87

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. For example, they are more likely than no-growth firms to invest in making their expertise more visible. About the Study.

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. But is it time to consider mid-funnel content examples for your financial services marketing strategy and plan? Where Mid-Funnel Content Fits in the Buyer’s Journey. What do you offer?

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Rev

NOVEMBER 1, 2023

For example, before incorporating exegraphic data, your ideal customer profile might resemble the following: Company size : Mid-sized to large enterprises with 500-5,000 employees. For example, you can proactively seek speaking engagements or panel discussions to establish credibility and engage with potential customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

SWOT 89

SWOT Budget Programs Eye-Tracking Advertising Benchmark 89

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

B2BMarketing.net

APRIL 16, 2024

For example, through our Human Affinity model – which merges emotional intelligence with machine learning – brands and agencies alike can swiftly adapt, react, and evolve, crafting brand interactions and experiences that resonate on a profoundly personal level. billion in 2023 to $2.1 billion by 2028.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

KoMarketing Associates

FEBRUARY 6, 2018

Keyword research is only the start for content marketers tasked with supporting SEO. In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. Competitor Analysis. Industry Analysis.

SEO 179

SEO B2B Marketing SME Planning 179