Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 307

Thought Leadership Enterprise Management Work Management Marketing Management 307

Navigate the Channel

JUNE 29, 2023

If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door? To promise either of those things and not deliver will damage your reputation and differentiate you—but not in a positive way. But don’t look to your product or service features for differentiation.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Know where your business stands in the market A good competitive analysis provides a realistic understanding of your business’ position in the market. What is a competitive analysis report?

Analysis 87

Analysis Marketing AI Examples SWOT 87

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. There are countless examples of social proof online. with only a handful.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

FEBRUARY 22, 2023

Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. .

Examples 117

Examples CAN-SPAM Newsletter Email Marketing 117

Marketing Insider Group

MAY 27, 2024

For example, content is a central pillar in any SEO campaign, and it’s useful to fuel growth in email marketing, social media marketing, and community building. It’s an easy way to differentiate your brand and build a more loyal audience.

Content 256

Content Paid Search Agency Marketing & Strategy Link Building 256

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. Here are some examples to show you what I mean….

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Vision6

APRIL 19, 2023

This can positively impact your brand image and reputation, leading to higher customer retention rates and increased advocacy. You can also use this opportunity to showcase the unique benefits of your products or services and differentiate yourself from competitors. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). 31% said a lack of security and privacy features, and.

Differentiation 74

Differentiation Marketing Management Buy Budget Programs 74

EveryoneSocial

MARCH 15, 2021

This article includes personal brand statement examples for leaders and shows the creative ways that executives are highlighting their expertise and strengthening trust within their organizations. The Best Personal Brand Statement Examples for Leaders. I believe that technology serves as a force for positive change in society.

Examples 102

Examples Personalization Brand Identity Branding 102

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 66

Differentiation Product Brand Identity Branding 66

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . These companies are more interested in developing a mutually beneficial relationship with customers and are positioned to meet their expectations. 4 Stellar Customer-Focused Marketing Examples from Established Brands.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Product Messaging Differentiates Your Offering Product messaging dives deep into the key value propositions of your products or services.

B2B Marketing 109

B2B Marketing Buyer Personas Paid Search Agency B2B 109

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. To make the most of earned media, you need to associate your brand with the prestige that comes with being featured. How to Use Social Proof to Your Advantage. Source: MarketBeat.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Webbiquity

MAY 17, 2022

People in the same positions can share tips and tricks rather than get all their information from a training program. A few elements of a productive remote work environment were mentioned, but it takes more than a webcam and cool videoconferencing features to make remote employees comfortable. Creating a Productive Work Environment.

Organization 308

Organization B2B B2B Sales Training 308

Conductor

FEBRUARY 22, 2022

As companies’ SEO needs grow, so do the number of available SEO positions, the diversity of those positions, and the range of industries hiring SEO professionals. Plus, you are privy to the company’s marketing objectives and previous efforts, which puts you in a strong position to kick off your work.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Marketing Insider Group

JULY 10, 2023

Image Source What Are Examples of Decision Intelligence Tools? A common example of decision intelligence tools is loan approval. Another example is inventory management software. Predictive features in a CRM show you which customers to target more aggressively. Use these to determine your market position and track trends.

Budget Programs 226

Budget Programs Marketing Automation Services CMS Development Marketing Budget 226

SalesGrape

JUNE 5, 2024

Understanding these pain points allows you to position your product or service as a solution that addresses these specific issues. Highlight features that provide value, whether it’s cost savings, increased efficiency, superior quality, or innovative technology. Use real-life examples and case studies to support your claims.

Marketing Management 83

Marketing Management Allocation Lead Scoring Lead Ranking 83

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. How might you position this expert on your firm’s website?

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 102

Social Media Ideal Customer Profiles Media Customer Satisfaction 102

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. The scope of the project, the features you want, and the goals you want to achieve will impact the overall investment.

CMS Development 121

CMS Development Cost Marketing Websites B2B 121

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). If you make more money than you spend, you’re in positive ROI territory.

PPC 52

PPC Positioning ROI Advertisements 52

Martech

APRIL 19, 2024

For example, a coffee chain might cater to two distinct segments: young professionals and retirees. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. For example, during downturns, consumers often prioritize value and practicality. Economic conditions are crucial.

Advertisements 109

Advertisements Advertising Allocation Planning 109

MKT1

MAY 20, 2024

This newsletter is the 1st in a 3 part series on messaging and positioning. I'll be following this post up with a deep dive on the MKT1 approach to positioning in a couple weeks. Everyone on your team will try to figure out their own way to describe your product, and many will fall back on simply describing its features.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Feb 6th, 2023. And that’s a big deal, especially since differentiation is critical to attracting clients. That’s an effective approach because finances can be stressful; by providing an opposite emotion, you position yourself as a solution.

Differentiation 52

Differentiation Opt-out Education Marketing Prospects 52

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. On the one hand, these companies could just be ignoring their competition, and the similarity in positioning could be accidental.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book. Click To Tweet.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Marketing Insider Group

DECEMBER 18, 2023

You evaluate the features and benefits and then consider how these can fit into consumer needs. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. Traditional marketing starts with the product. Effective marketing works in reverse.

Marketing Strategy 220

Marketing Strategy Marketing & Strategy Work Management Product 220

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. For ZoomInfo users, this data is available in the Scoops feature. By doing so, it positions your team as a strategic partner — not just as vendors.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Stevens & Tate

OCTOBER 26, 2023

In this article, we will explore inspiring examples of successful brand stories from renowned brands and uncover valuable lessons you can apply to your own brand strategy. The Elements of a Compelling Brand Story Before diving into specific examples, let’s first understand the key elements that make up a compelling brand story.

Brand Identity 78

Brand Identity Branding Marketing Management Advertising Agencies 78

Top Rank Marketing

JUNE 5, 2024

In a space where it can be especially tough to differentiate and be found by your audience, a well-crafted content strategy can be your key to breaking through. If you receive a positive review, consider asking the reviewer if you can feature them on your site or content. Let’s talk about how.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67