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30 Awesome Blogging Guides, Tips and Resources


more here in 30 of the best business blogging guides and resources of the past year. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. Why Blog. Reporting that “the number of Inc. IT DROPPED!

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers


In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Facebook has proven that almost a billion times over. Check out Rackspace as a good example of putting employees out front. Getting good customer testimonials is easier than you think and an invaluable resource. Here are three tips to help you connect more deeply with buyers.

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Here is the business case for Facebook in just one sentence: “Come waste time with me.” ” Nobody HAS to spend time on Facebook. An easy way to think about this is, if you are a person or brand that people would discuss at the dinner table, it probably makes sense for Facebook and other social media marketing to be a major piece of your arsenal. Make sense?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. For example, your company may have developed a new product targeting a drastically different buyer persona than you normally do. Events: 5-10%.

4 Strategies for Dealing with Negative Comments

Vertical Response

Since dealing with difficult comments can both drain energy and consume, it’s important to differentiate between disgruntled customers and anonymous haters, and to respond to each appropriately. In addition, you can simply point to the comment policy on your blog if you get complaints for deleting a comment (for example). That’s how we’re gonna be — cool. All rights reserved.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

Let’s look at an example. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. BPV changed the historical dynamic in their industry and put the resources in place to succeed. Let's look at an example. BPV changed the historical dynamic in their industry and put the resources in place to succeed.

4 Big Implications of Snapchat’s New ‘Memories’ Feature


With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.” ” Since then Facebook’s revenue has grown massively. Brands like that.

The Real Truth About B2B Marketing And The Social Media Platforms You Need


For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”. And this is not a listicle.

The 7 Building Blocks of a Solid Content Marketing Plan


Once you understand  why you’re spending time and resources on producing content it will be much easier to align your team, define realistic goals, and implement a strategy for success. Buzzfeed is a great example of a news organization that uses thousands of custom segments to determine what post will engage a specific audience segment. Define your vision for success.

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Why Customer Experience is the Hot New Thing in Marketing


Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. The classic example of this is in the hotel business. Human Resources and employee engagement. “The customer experience is the next competitive battleground.”. Really, really good.

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

just conducted a study for the hospitality industry (a lot of people complain there) and found that negative Facebook comments represented just 2 hundredths of a percent of the total, People are generally supportive on the web and receiving negative comments can be a valuable of customer insight into legitimate issues. Certainly this is a frightening prospect for many companies! Follow up.

Plan 104

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

So here are the top five networks being populated by marketers: Facebook. It’s possible, but if you’re spending all your time learning the shiny new thing, are you taking energy and resources away from the stuff that is really impacting your business? Look at your compamny culture, competitors and resources: What fits the personality of your business best? It is.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s the tool Google will use to beat Facebook. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  ”).

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Dedicate plenty of resources to content promotion. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing


An example of someone who did this with huge success is MOZ, who developed a Q&A Forum which models how to do this well: We learned from them and created our own section of questions and answers , which today accounts for 27% of the traffic on our company’s website. They are trying to position themselves as a trusted resource and gain your awareness of their brand. In conclusion.

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Marketing and Customer Experience: An Interview with Robert Rose


Robert Rose (RR): Because it may be the only differentiator they have left. Whether or not you believe the now famous SiriusDecisions statistic of some two-thirds of the buying decision being made before sales gets a call, one thing that is clear is that creating a differentiated experience at some point prior to that sales call is imperative. Social is a great example of this.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

In a recent  Advertising Age  article , Facebook reports: “Content that is eligible to be shown in our news feed is increasing at a faster rate than people’s ability to consume it.” Passionate content versus content and why “helpful” is not a point of differentiation. Resources mentioned in this podcast. Resources mentioned in this podcast.

5 Reasons to Go All-In on Social Media in 2016

Haley Marketing

And it's certainly more than just setting up a page so that you can tell people your company has a Facebook page. As of the third quarter of 2015, Facebook had 1.55 Want to differentiate yourself? In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. One more example?

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. The "Official Twitter Follow Button," "Facebook Like Box," "LinkedIn Company Profile Plugin," and "Google+ Page Button" we'll cover in this article all serve as social media follow buttons.

The Death of Copy Writing

Tomorrow People

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. What resources do you need to create the impact you want? Is copywriting really dying? Copy - over and out? The result?

The 6 critical questions guaranteed to drive your social media strategy

grow - Practical Marketing Solutions

But the short explanation is, budget, content, resources and vision will not determine your success if you don’t have a company culture to nurture and sustain this change. Here is the business case for Facebook in one sentence: “Come waste time with me.” ” Nobody HAS to be on Facebook. Nobody HAS to be on Facebook. Should you step it up? Focused?

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Your marketing department doesn’t have enough time to do everything they need to do with your current resources. Some examples of interactive calculators include: Revenue-Generation Calculators. Others are using all of them.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. It’s the only way to do effective marketing on a small budget with few resources. As an example, if you have an executive within your company that presents anything to anyone, anywhere, you can take that presentation and do a number of things with it. We hope this helps.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular. But the audience potential on Facebook isn't even the most exciting thing. Take the connected kitchen for example.

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

All of them had Facebook pages. Your Facebook post? The majority, like over 99% of marketers, do not have differentiated content. Subject matter – Using tools like Google Trends,  you can uncover breakout terms for which there are few instructional resources. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. Really!

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

They have also aligned themselves with cutting-edge outside resources. They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Could Chipotle have generated 4 million views in one week on a Facebook post? by Mark W Schaefer Great example Eric. Is your business boring? Printer cartridges. Blenders. tweet?

27 (of the) Best Social PR Guides and Tips of 2014


Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication. For example: “Brevity Is Key to Getting Read.

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Getting Your Small Business Ready for Google+

Blue Focus Marketing

This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  Recommendations are fueled by Facebook, Twitter, blogs and now, Google+.  According to Paul Adams ,  “Facebook and Twitter have proven that people love to broadcast things they share to all of their friends.  For example using [link]. Yeah.”.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. It takes resources to address the increasing tide of customer feedback. Other businesses make tactical decisions to stretch their customer service resources further by using canned, robotic, or abrupt responses. You‘d save 41 percent!

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


It was the second-largest Internet IPO ever by an American company, trailing only Facebook. Noting that tweets with images generate 18% more clicks and 150% more click-throughs than those without, Jeff Bullas recommends adding images to tweets (using to take advantage of the image preview feature) and showcases four examples of brands using making good use of this tactic.

Using Content Marketing in the Professional Services Industry


Here are a couple of examples of these symbiotic, “you help me, I help you” relationships: Estate Attorney + Financial Planner. In the case of the first example, a single financial planner may have a variety of go-to attorneys in different practice areas so they can best serve their client when the need for legal assistance arises. First Up: Who Are You Attracting? Blogging. Busines

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

For example, an executive search firm’s website draws both job candidates and employers looking for talent. Having a resources section on your site with various forms of content (including blog posts, guides, and videos) will also keep visitors on your site for an extended period as well. Hinge’s library as a good example. What is going to differentiate your firm?

The 28 Best Influencer Marketing Tools


” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. Others won’t.

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Not Getting What You Want From Blogging? Ask These 11 Questions


To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Example: “Big data is dead. Are there any opportunities to clarify my points with an example?

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


For example, many of us do end of the month reporting on the first day of the next month. For example, imagine that you have 10 employees at your business, and each of them looks at different pages on your website an average of five times a day. For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website.

The 3 D’s of Brand Building In A/E/C

Hinge Marketing

Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? Differentiate Your Brand. On Twitter or Facebook?

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. What is Content?

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy


In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks!

What Is Digital Marketing?


Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Discover 41 resources for learning how to leverage social media marketing here. ). BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook and Instagram advertising. Here are some examples: Website Traffic.